Last month Google made a big announcement, potentially signaling a game changer for search. Google is quietly rolling out app-only content indexing, even if that content isn’t actually hosted on the indexed app.
So, what does that actually mean?
The game-changing implication is that when you search Google from your phone or tablet, app-only content will “stream” directly to your mobile device — even if you don’t have the app installed.
Thus, if I search for the key phrase “hotel tonight in Chicago,” I’ll see results from mobile apps that aren’t installed on my device, sending me directly to app-only content “streamed” from a virtual app hosted on the Google cloud.
Author : Roy Hinkis