With the world having more than two billion smartphone subscribers, it is no wonder that mobile video ads are also rapidly growing. According to data from eMarketer, mobile video ad spending in the United States jumped from $720 million in 2013 to $1.5 billion in 2014 – doubling in value in just a year.
But the growth does not stop there: By 2018, mobile video ad spending is set to quadruple to a whopping $6 billion.
Mobile video is booming because it works. In fact, Millennial Media found that mobile video ads were five times more engaging than traditional standard banners.
Author : Shani Rosenfelder