Carrie Gallagher, HubSpot Consultant - Blog Archive

Author: Neil Patel

You’ve heard it many times before.

The same advice pervades the blogosphere. It seems like just about everyone has said it at one point or another. Content is king. Bill Gates understood this in 1996 when he wrote that piece.

In order to increase organic traffic, acquire more leads, and grow revenue, you need to continually produce quality content.

Data from DemandGen Report shows that 67% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago.

Whether you’re a B2B or B2C marketer, you know that “good” content isn’t enough to grow your business.

 

Read More at neilpatel.com

Author: smartcompany

Are you looking for some banking advice or tips on how to make your e-commerce site shine?

The blogs on SmartCompany’s annual list of Australia’s Best Business Blogs may be just what you’re looking for.

These are the blogs we think offer some of the best free advice for small business owners in a range of areas – from human resources and leadership to content marketing and design.

Some of these blogs have appeared on our lists in previous years; we think they continue to provide valuable insights and tips for small business owners.

 

Read More at smartcompany.com.au

Author: Grace Duffy

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Opens Instant Articles Program to All Publishers: Facebook “will be opening up the Instant Articles program to all publishers – of any size, anywhere in the world.”

Twitter Introduces Two New Customer Service Tools: Twitter released “two new tools to help businesses provide even better customer service on Twitter.” These tools include a simple way to “move from Tweets to Direct Messages” and “a new feature called Customer Feedback.”

 

Read More at socialmediaexaminer.com

Author: aidenmarketing.com

What good is having content if you don’t have a content marketing strategy? Having a content marketing strategy playbook can benefit your business in many ways with enabling you to measure and optimize your content being one of the top benefits. If you are asking how do I get started with a content marketing strategy or are looking for content marketing keys to improve the performance of your content, then we have the answers.

DISCOVER:

How to get found by your ideal customers online

Bridge the gap from awareness to trust building

 

Read More at aidenmarketing.com

Author: blog.kissmetrics.com

The evolution of content marketing as a discipline has made content creation a core marketing function. At the top of the sales funnel, effective presentations and web site content generate leads and build awareness. Farther along in the buyer’s journey, finely tailored content such as case studies and white papers can help specific buyer personas build consensus for adoption of a vendor’s solution – shortening sales cycles and increasing the likelihood of a successful close.

That’s the ideal. The reality is that a lack of marketing and sales alignment often creates barriers to successful content marketing.

 

Read More at blog.kissmetrics.com