Carrie Gallagher, HubSpot Consultant - Blog Archive

Author: Steven MacDonald

Email is the undisputed king of B2B marketing.

For lead generation, 87% of B2B marketers’ use email marketing to generate new leads, while 31% of B2B marketers’ cite email marketing as the channel that makes the biggest impact on revenue.

In terms of return on investment, the Direct Marketing Association (DMA) found that email marketing delivers a $40 return for every $1 spent.

It’s numbers like these that makes email marketing so valuable. But, how are you using email marketing for your business? And what email initiatives will you focus on in 2016?

 

Read More at superoffice.com

Author: forbes.com

When it comes to content, marketers first tend to focus on written content—articles, posts, white papers, newsletters, pages, tweets. While I started out as a copywriter, what I’ve learned as a creative director and later as a content strategist is the mega-power of visually-driven forms. Videos. Photos. Illustrations. Infographics. Slideshare presentations, Pinterest boards, Snapchats. Animated GIFs. And, yes, maybe even those silly Vines. Just look at the variety of visual storytelling with my puppy Nora below.

 

Read More at forbes.com

Author: Sanjay Dholakia

I’m often asked which industries are experiencing the most growth within their marketing departments, or even which sectors are most open to adopting marketing technology. Surprisingly, in the last few years, the world of sports and entertainment marketing has emerged as an industry of rapid adoption, with franchises looking for new and inventive ways to connect with their fans.

This is an important shift: Promoting sports has long been a quintessential traditional marketing exercise, with glossy magazine spreads and television advertisements winning the day.

 

Read More at marketingland.com

Author: Neil Patel

Digital marketing in 2016 comes with a new set of problems, pitfalls, technologies, innovations, strategies, and opportunities.

It also comes with plenty of chances to mess it all up.

In other articles, I’ve discussed some of the lurking dangers and problems that face digital marketers. In this article, I want to hold nothing back, and provide you with the full list of digital marketing mistakes to avoid in 2016.

Digital marketing is far too important to mess up. Watch yourself, and avoid these ghastly digital marketing mistakes.

 

Read More at forbes.com

Author: Salesforce

By Erin Sherbert, Content Marketing Manager, Salesforce

Once, Facebook was the place you went if you wanted to see what your friend ate for dinner last night. Now, you can watch your friend eat dinner in real time, as live video streaming is quickly becoming the next big thing on Facebook.

We recently chatted with Robin Monheit, Director of Accounts and Andrew Oddo, Director of Sales at CrowdTangle, who shared some insights about other social media trends we should expect to see this year.

Tell me about your company and the solutions it offers customers?

 

Read More at medium.com