Carrie Gallagher

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17 B2B email marketing examples for every B2B email marketing strategy

Author: Steven MacDonald

Email is the undisputed king of B2B marketing.

For lead generation, 87% of B2B marketers’ use email marketing to generate new leads, while 31% of B2B marketers’ cite email marketing as the channel that makes the biggest impact on revenue.

In terms of return on investment, the Direct Marketing Association (DMA) found that email marketing delivers a $40 return for every $1 spent.

It’s numbers like these that makes email marketing so valuable. But, how are you using email marketing for your business? And what email initiatives will you focus on in 2016?

 

Read More at superoffice.com

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About Carrie Gallagher

HubSpot Certified Consultant and Solutions Partner specializing in HubSpot CRM setup, marketing automation, and inbound strategy for businesses of all sizes seeking scalable, data-driven growth.