Carrie Gallagher

Independent HubSpot Consultant & Solutions Partner

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17 B2B email marketing examples for every B2B email marketing strategy

Author: Steven MacDonald

Email is the undisputed king of B2B marketing.

For lead generation, 87% of B2B marketers’ use email marketing to generate new leads, while 31% of B2B marketers’ cite email marketing as the channel that makes the biggest impact on revenue.

In terms of return on investment, the Direct Marketing Association (DMA) found that email marketing delivers a $40 return for every $1 spent.

It’s numbers like these that makes email marketing so valuable. But, how are you using email marketing for your business? And what email initiatives will you focus on in 2016?

 

Read More at superoffice.com

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About Carrie Gallagher

Carrie Gallagher is an independent HubSpot consultant and Solutions Partner providing strategic and hands-on HubSpot consulting for marketing and sales teams. Her work spans CRM architecture, automation, reporting, sales processes, integrations, onboarding, and long-term HubSpot optimization.