Carrie Gallagher, HubSpot Consultant - Blog Archive

Author: Freddy

Social media platforms offer a great channel for brands to distribute their content to prospective consumers.

With the rise of these platforms employing algorithms to make the content displayed more relevant and digestible, the barriers to getting content noticed have also risen.

Instagram’s photo cache alone is growing by a staggering 80m each day – rendering their historical approach of displaying content in chronological order untenable.

Although, it is becoming increasingly difficult for brands to ignore content marketing, the question remains how to differentiate and get your content noticed?

To help answer this, I find ‘The Periodic Table of Content Marketing’ shared by Chris Lake from Econsultancy remarkably helpful, providing a 7 step overview of the key elements of content marketing:

Format – there are different forms of content you can utilise from articles to videos Content Type – question what type of content will provide value to your audience Platform – how do you plan to distribute? Goals – what does success look like to you? i.e. sales, web traffic, etc. Metrics – how are you going to measure success? Sharing Triggers – are you going to include calls to action, emotional responses?

 

Read More at blog.passle.net

Author: Jeff Bullas

7 Influencer Marketing Insights You Need to Know Today

It was an invitation.

Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it.

“I think you are doing a great job with your blog and hope that you can share that with businesses here in New Zealand….Do you have any information on your costs?”

The art of creating and publishing online was revealing its promise.

I had been creating and sharing content for 2 years. My Twitter audience sat at 20,000 and we were on a mission to share the power of social media to the world. One blog post and one tweet at a time.

Digital global content was defining the discovery of a personal brand. It was a revelation.

But it’s much more than content

But it was a conversation over a glass of red wine that I won’t forget.

It was in Italy. I had raised a question as to why I was invited to speak in a country more than 12,000 kms away from my home city. It hadn’t been arranged via a speaking agency, a friend or business referral. So why? The answer was simple and memorable.

 

Read More at jeffbullas.com

Author: prdaily.com

Content marketing is still one of the hottest forms of marketing communications out there, but getting the right mix can be tricky.

There’s no doubt that the state of content marketing is strong:

· 77 percent of marketers are now using content marketing.

· 69 percent of marketers are creating more content now than they did a year ago.

· 66 percent of businesses rate their content marketing as basic and consistent.

· 62 percent of businesses aim to create more engaging, higher quality content.

So, how do you create high-quality content and meet desired growth rates? According to UK-based content marketing agency JBH, it’s through a mix of industry news, user-generated content, social video, blogs, viral content, infographics, white papers and long-form journalism.

WEBCAST: Give your social media PR a shot in the arm.

The specifics of those are contained in an infographic JBH created, which incorporates content marketing with another favorite for communicators: a stiff drink.

For example, the agency likens a successful company blog—which 67 percent of marketers use effectively—to a daiquiri. It suggests the following recipe:

 

Read More at prdaily.com

Author: wolfgangdigital.com

What’s it all about?

Here at Wolfgang Digital we’ve always found it tricky to source reliable e-commerce KPI benchmark data, particularly specific industry level KPI benchmarks. We want to know what makes a good website tick. To do that, we want to collate data, lots and lots of data.

We ran a similar study back in 2014 which you can see here. This time we want to go bigger and that’s where you come in.

Want To Get Involved?

We’d love contributions from people all over the world, it’s really rather simple, just send us a dashboard from your Google Analytics account, and a few exports of other reports (full details below).

What’s In It For Me?

Access to deeper contributor only results. This is where we get into the exclusive nitty gritty details. This information will allow you to benchmark yourself against the industry across multiple facets of your website, from ‘devices’ to ‘channels’ to ‘site speed’

There’ll be a link in it for you from the Wolfgang Website!

What Do I Need To Do?

Well first off there are a few caveats, in order to participate you’ll need to fulfil the following criteria:

 

Read More at wolfgangdigital.com

Author: moz.com

The gentleman sitting across the table from me at a crowded lunch spot has what he sees as a workable business idea for a local business, a sound plan to get it off the ground, enough funds to weather the ups and downs of the current business climate in his area, and the determination to stick around long enough to be successful.

However, what he doesn’t have are the answers to three questions pertaining to content marketing for his small business:

“How do I [rank higher in local SERPs?]”

“Do I need to use social media? Will it help my brand?”

My heart breaks a little as he looks down to pick at his salad. Not because I don’t like questions, or because the questions are difficult to answer. They aren’t.

In fact, the answer I gave comes from a slogan i learned of in college and have used repeatedly when attempting to get small brands to see the shortest path to success: “Think globally, act locally.”

Every brand wants to be No. 1 in the SERPs, or so they think.

What they really want, however, is to be the No. 1 most-chosen brand.

 

Read More at moz.com