Author: Jeff Bullas
What Content Strategy Will Work For You? (With Examples)
There are so many contrasting views on content marketing and creation, that it is impossible to find your way out, unscathed and unaffected.
While some say ‘tis the year of video marketing, others insist email marketing was and is the best way forward. On top of that, there is an ever-going war on the length of written content – whether it should be customer friendly or SEO friendly, snack-sized or long form, and so on.
For someone who is not intimately involved with content marketing, selecting amongst the divergent routes may look especially daunting.
So here we are, with no-bullshit, bitterly honest reviews for a few content strategies (revolving around different content formats) that worked – or didn’t – for some companies.
No sports fan would be a stranger to SB Nation’s immersive game threads and biting news. The site boasts more than 80 million unique visitors and great content, on and off-season.
A while back, they introduced long-form content in addition to their usual news bytes and short commentaries. These included in-depth profiles, memoirs, essays and thought-provoking editorials.
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