Author: Kylan Nieh
We’ve been hard at work since launching the new Campaign Manager last year. Now we’re rolling out several new features to make it even easier for marketers to manage and optimize their campaigns on LinkedIn.
These releases are just some of the many advertising platform enhancements we’ll make in 2016 to help marketers better engage LinkedIn’s audience of over 433 million influencers and business decision-makers.
With that, here are some new tools and features we are adding to Campaign Manager.
We know that thinking through and customizing a target audience for very specific marketing objectives can take some time, especially for people who manage many Sponsored Content, Sponsored InMail, or Text Ads campaigns. Advertisers will soon be able to save a targeted professional audience for reuse on other campaigns, which should save you time when setting up your targeting.
Starting in early June, advertisers will see a “Save audience as template” section at the bottom of the Audience page, which is where you set up your campaign targeting. This option will allow you to save all selected targeting facets as a template. You can apply that template to any future campaigns across any account you have access to, without having to manually enter your targeting criteria multiple times.
Read More at business.linkedin.com