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Carrie Gallagher

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November 1, 2015 By Carrie Gallagher

Snapchat just reserved the rights to store and use all selfies taken with the device

From telegraph.co.uk

Think that picture you’re about to send is temporary? Think again

The beauty of Snapchat is that the photos only last for a few seconds, unless your friend decides to screenshot them.

Even then, you get a notification, so can know exactly which photos of you are owned by someone else.

However, now, the app has changed its terms and conditions so it owns every single photo taken using the app.

Not only this, but if you use it, you’re consenting to the app doing whatever it likes with your photographs.

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Author : Helena Horton

Filed Under: Content Marketing Tagged With: content marketing

October 31, 2015 By Carrie Gallagher

Why All SEOs Should Unblock JavaScript & CSS… And Why Google Cares

From moz.com

If you’re a webmaster, you probably received one of those infamous “Googlebot cannot access CSS and JS files on example.com” warning letters that Google sent out to seemingly every SEO and webmaster. This was a brand new alert from Google, although we have been hearing from the search engine about the need to ensure all resources are unblocked—including both JavaScript and CSS.

There was definite confusion around these letters, supported by some of the reporting in Google Search Console. Here’s what you need to know about Google’s desire to see these resources unblocked and how you can easily unblock them to take advantage of the associated ranking boosts.

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Author : Jennifer Slegg

Filed Under: Content Marketing Tagged With: content marketing

October 19, 2015 By Carrie Gallagher

27+ Handy Tools for Better Visual Content Marketing

From contentmarketinginstitute.com

Outstanding visual content doesn’t require the complex process we imagery-impaired, design-phobes think it does. We’ve pulled together eight best practices and 27-plus handy tools so you can up the quality quotient of your visual content, and give your brand a distinct and powerful look – without having to spend a ton of time at the drawing board (literally). We’ve broken the tools into four categories to make it even easier – content image creation and editing; data visualization; video; and games, animation, interactivity, and multimedia.

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Author : Jodi Harris

Filed Under: Content Marketing Tagged With: content marketing

September 26, 2015 By Carrie Gallagher

A Semiconductor CMO Bucks the Trend and Embraces Digital Marketing

From impresslabs.com

This week, the B2B Marketing Minute by Impress Labs looks at how the semiconductor industry is changing as digital makes deep impact. Traditionally, most of the top semiconductor companies are 5 to 10 years out of sync with best marketing practices. However, Sander Arts, Chief Marketing Officer at Atmel, has bucked that trend. In this episode, we ask him:

What do you consider your marketing philosophy to be? How has it changed over time?

What skills and viewpoints have you learned from other marketing positions you have held, and how have they have prepared you for your current role?

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Author : Impress Labs

Filed Under: Content Marketing Tagged With: content marketing

September 24, 2015 By Carrie Gallagher

How Oscar Meyer is Cooking Up Customer Connections

From convinceandconvert.com

Ask any company, and chances are they’ll tell you how much they love their customers. But are they willing to take that love to the next level and play matchmaker?

Targeting discerning bacon enthusiasts that will not settle, both in love and bacon, Oscar Mayer has introduced Sizzl, the first-ever dating app exclusively for bacon lovers. Sizzl aims to connect bacon lovers with thousands of like-minded singles who share a “selective taste in bacon that’s cured for 12 hours, and smoke-housed for another 12.”

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Author : Jessica Gioglio

Filed Under: Content Marketing Tagged With: content marketing

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