Author: Datamentors
As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and live by in 2016.
76% of digital marketers will produce more content. (source)
51% of digital marketers will increase their content marketing budget. (source)
In 2016, 67% more leads will be generated by companies with an active blog. (source)
88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. (source)
94% of B2B marketers use LinkedIn as part of their content strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). (source)
B2C marketers use infographics more than any other content strategy. 62% report using infographics, and 63% of this group said they were effective. (source)
The most popular social media platform among B2C businesses is Facebook, with 94% reporting its usage. Other popular platforms are Twitter (82%), YouTube (77%) and LinkedIn (76%). (source)
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