Carrie Gallagher

Independent HubSpot Consultant & Solutions Partner

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The Modern-Day CMO: 7 Trends That Will Drive Digital Marketing Success

Author: Jim Yu

According to Gartner’s 2015–2016 CMO Spend Survey, digital marketing has moved into the mainstream, with 98 percent of marketers saying that digital methods are merging into the larger marketing operation.

A key finding from the report was that 73 percent of marketers now own or share P&L; (profit and loss) accountability, reflecting an increased responsibility for driving results.

The figures highlighted above serve as a great indication that CMOs and their marketing departments are becoming more accountable for driving maximum business impact from their digital marketing efforts.

 

Read More at marketingland.com

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About Carrie Gallagher

Carrie Gallagher is an independent HubSpot consultant and Solutions Partner providing strategic and hands-on HubSpot consulting for marketing and sales teams. Her work spans CRM architecture, automation, reporting, sales processes, integrations, onboarding, and long-term HubSpot optimization.