Author: Neil Patel
Being a digital marketer is a lot different today than it was a decade ago. Where we used to focus almost exclusively on website content and SEO, acting like specialized engineers, today’s digital marketers have evolved into something more akin to orchestra conductors.
Related: 16-Step Blueprint to Master Your Digital Marketing in 2016
And that’s a big job, because there are a lot of instruments, a much bigger audience and a ton of moving parts. To make everything work, you as digital marketer have to understand the nuances and how all those parts interact. Otherwise, all you have is noise.
Digital marketing, then, is knowing how social and digital channels operate together, how they interact.
Let’s look at the ways you can grow your passion and become a better digital marketer, so your own “orchestra” sounds less like an elementary school band.
There’s a lot of talk about the importance of “big data.” But it’s not about the data itself. It’s how you use it: You have to know how to become an analyst so you’re doing more than just regurgitating numbers.
Read More at entrepreneur.com