Small Business News

February 9, 2016 By Carrie Gallagher

Cutting through the noise around financial technology

Author: mckinsey.com

Banking has historically been one of the business sectors most resistant to disruption by technology. Since the first mortgage was issued in England in the 11th century, banks have built robust businesses with multiple moats: ubiquitous distribution through branches; unique expertise such as credit underwriting underpinned by both data and judgment; even the special status of being regulated institutions that supply credit, the lifeblood of economic growth, and have sovereign insurance for their liabilities (deposits).

The Tony Robbins Experience: Life Will Never Be the Same Again

Author: Bill Carmody

If you’ve kept up with the more than 150 articles I published in 2015, then you know I am a Raving Fan of Tony Robbins. I can honestly say that I have learned more from him and his team than any other person I’ve ever had the pleasure of working with (and there have been many incredible mentors in my life).

After a full year of the Tony Robbins experience, I wanted to take a moment to recap all the incredible adventures I’ve had, highlight the most important wisdom I’ve learned, and urge you to make the three most important decisions in your life.

10 Ways To Create Contagious Content for Your Social Media Marketing

Author: Vinay Koshy

Do want to maximize the social media ROI for your posts and stand out among the sea of content being churned out every day?

Creating shareable content boils down to understanding the mind of your audience. You can then understand exactly what makes them tick…or not.

What elements cause them to share?

The better understanding you have of the mind of your audience, the more effectively you’ll be able to create shareable content.

It’s important to remember that there is still a person behind that computer.

Hiring Star Salespeople Isn’t the Best Way to Grow

Author: Frank V. Cespedes

You see Pareto’s Principle applied to sales all the time — the top 20% of a sales force produces 80% of a company’s revenues and margins — and it’s applicable in a variety of sectors. In B2B contexts, for example, rep performance in similar territories often varies by 300% between top and bottom quintiles, and in retail stores selling productivity typically varies by a factor of three to four. So it’s no surprise that a company’s usual response to stalled growth is to hire more stars.

There are a few problems with the hire-stars approach, however.

Content Marketing Will Drive B2B Digital Marketing In 2016

Author: Prasant Naidu

Business to Business or B2B has always been looked upon as boring and uncool in comparison to Business to Consumer or B2C. Things are changing fast in fact, very soon the line of separation between B2B and B2C advertising will slowly disappear. Thanks to social media, businesses are once again becoming human.

While there is a huge set of marketers who still doubt digital marketing in the B2B space but you can’t ignore it when you’re deciding the overall marketing initiatives and budgets.

“99% marketers rated social media as either very important or somewhat important for their organization,” Regalix Research reported last year.