Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

Small Business News

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Writing and Social: Why the Written Word Is Your Marketing Advantage : Social Media Examiner

Author: Michael Stelzner

Do you write content for your business?

Are you looking to improve the quality of your writing and your storytelling skills?

To explore why the written word matters in social media, I interview Ann Handley for this episode of the Social Media Marketing podcast.

More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing training and education to empower both large and small business marketers. Her newest book is called Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.

Ann shares why she decided to write a book for marketers about writing.

You’ll discover how to improve your writing for social media.

Share your feedback, read the show notes and get the links mentioned in this episode below!

 

Read More at socialmediaexaminer.com

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Story for Business: How to Create Stories That Move People to Act : Social Media Examiner

Author: Michael Stelzner

Do you use stories to engage your audience?

Want to see how powerful stories can be?

To discover how to create stories for business that move people to act, I interview Park Howell.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Park Howell, a brand story strategist who helps businesses grow through the power of stories. He also hosts the Business of Story podcast and performs workshops on stories for business.

Park will explore the mechanics of storytelling, a craft every marketer should master.

You’ll discover why this is important to social marketers.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

You can also subscribe via iTunes Stitcher , or SoundCloud

Here are some of the things you’ll discover in this show:

Park, who has been in the advertising and marketing business for 30 years, shares that what always frustrated him was not knowing whether a TV spot or radio commercial was going to work.

 

Read More at socialmediaexaminer.com

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60 Marketing Acronyms Every Industry Pro Should Know

Author: Lindsay Kolowich

Have you ever heard an acronym but you didn’t know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn’t do them justice.

That’s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. The more you know, the more likely you’ll be able to understand and participate in conversations going on around you.

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle.

Internet hosting that provides computer-based services to customers over a network. (See SaaS.)

A computer programming term meaning a series of rules. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It’s kind of like a phone for applications to have conversations — an API literally “calls” one application and gets information to bring to you to use in your software. APIs facilitate the data needed to provide solutions to customer problems.

 

Read More at blog.hubspot.com