content marketing

From moz.com

It’s a fact of life: we get better at what we do with time. Do you use that to your advantage when it comes to your site’s content? Whether you’re riding the wave of a successful post or improving what you’ve done before, republishing is something that should be on your mind and your to-do list. And what’s more, Google will actually reward you for doing it!

In this Whiteboard Friday, Rand explores the how and why of republishing, helping you set goals for yourself and your content.

Click on the whiteboard image above to open a high resolution version in a new tab!

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Author : moz.com

From toprankblog.com

How Content Marketing Impacts Your Bottom Line [Infographic] – Take a closer look and outlined how content marketing can increase awareness, build trust, and convert leads — all important in driving consumers to the bottom of the funnel and ultimately having a positive impact on your bottom line. HubSpot

Twitter Cuts 8% Of Its Workforce – In Jack Dorsey’s first major action as CEO, Twitter has laid off 8% of its employees. Twitter said it is cutting 336 staff members, mostly from the product and engineering teams, in order to focus on the company’s top product priorities and become more efficient.

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Author : toprankblog.com

From app.mhb.io

Yep, that’s a bold headline. But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast!

(Listen to the show on iTunes or Stitcher)

Listen to our latest episode:

It’s a huge honor for all of us at C&C; Media, and a big boost to our podcast program overall, which now includes multiple shows:

Jay Today (a Content Marketing Awards finalist for best short-form video series)

Convince & Convert (our best blog posts, in audio format)

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Author : Jay Baer

From stitcher.com

Every time a social media platform makes a big change, it gets a lot of attention. Many speculate how a change to a social platform, like the recent Twitter announcement to drop share counts, will… Read more »

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Author : stitcher.com

From adage.com

Did you know 40%+ shoppers impulse buy and 71% in-store phone usage is checking prices? Gain deep understanding of consumer behavior and why this enables digitally-centric brands to gain advantage.

Benjamin Franklin was one of the original content marketers. Back in 1732, when he published “Poor Richard’s Almanack,” his purpose was to get people interested in publishing.

Some 283 years later, content sometimes seems to have taken over marketing, to the point that it’s surprisingly hard to define or distinguish from many other activities.

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Author : Jack Neff