Did you know 40%+ shoppers impulse buy and 71% in-store phone usage is checking prices? Gain deep understanding of consumer behavior and why this enables digitally-centric brands to gain advantage.
Benjamin Franklin was one of the original content marketers. Back in 1732, when he published “Poor Richard’s Almanack,” his purpose was to get people interested in publishing.
Some 283 years later, content sometimes seems to have taken over marketing, to the point that it’s surprisingly hard to define or distinguish from many other activities.
Author : Jack Neff