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Lead Magnet- The goal is to turn website visitors into prospects with which you can establish a relation. You need something of value to entice visitors to provide you with their email address. Obviously you have something already in place. But with 40k uniques per month, think about testing and improving your signup rate. Consider using multiple lead magnets. Tripwire – The goal with a tripwire is to increase the number of customers. The tripwire is offered to those who have shown interest in your lead magnet. Use something irresistible and inexpensive, around $7 or less to turn prospects into buyers. You’re not trying to turn a profit, just creating a list of customers. Core Product – Now that you’ve established a relationship from the Lead Magnet and Tripwire, it’s time to offer your core product. Ideally it would be your own product. If you don’t have the resources, find an appropriate affiliate. Profit Maximizer – This is where the real money is made, typically from additional sales that require little effort on your part. Amazon does this with their “People that bought this product, also bought that product” or “Frequently Bought Together” offers. I know your not Amazon, so you’ll execute this strategy on a smaller scale. The Return Path – The goal of this is to increase the number of transactions per company. Your tactic is frequent and strategic communication with your buyers and prospects that cause them to buy repeatedly. Exit offers, content marketing, email marketing and ad retargeting are just a few of the tactics you can employ.
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