Author: Jennifer Grazel
In getting their messages in front of their target audience, financial services marketers face many challenges: ranging to government regulation to the rise of fintech to increased customer expectations. These challenges, however, haven’t stopped financial services marketers from embracing content marketing — and specifically content marketing on LinkedIn.
Many leading financial services marketers are using the LinkedIn platform to reach their audiences. Introducing “The Content Marketing 50: Financial Services Edition.” In this infographic, we’ve identified the 50 most effective financial services brands when it comes to using the LinkedIn platform to engage, educate, and inspire their target audience.
Read More at business.linkedin.com