Author: Kostas Tsiamis
There is a well-known saying that “content is king” and in today’s global virtual market nothing comes closer in describing its importance than that exact phrase. In an era where information and communication are channeled through a variety of venues, the value of solid content used to promote one’s business can’t be emphasized enough.
Effective and efficient content marketing campaigns need a strategy that is well designed up front, a strategy combining both content marketing and SEO goals that will pay dividends in the long term when it reaches the right audience.
The right kind of content will ensure that your business builds a lasting connection & engagement with your target audience while seizing opportunities to inspire customer action and develop a strong brand awareness.
The right strategy is rooted on four important steps: Analysis, goals, audience, content.
Before you set out to build your content it is vital that you conduct a comprehensive data collection regarding: the company, the product (s), the existing competition, the target audience (who are they, how old, where do they live, what’s their educational level), your current positioning in the market, your SWOT analysis(which will look into your strengths, weaknesses, opportunities, and threats), and the environmental factors (economic factors, socio-cultural developments) that can affect your campaign in the long term.
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