Author: Laura Noll On Google Plus
When it comes to content marketing, Pinterest pulls rank as one of the more powerful tools for sharing what you’ve created. For brands, that means growing your Pinterest following and engaging in the community can provide exceptional value to your business.
In recent months, Pinterest has been touted for its power to influence organic growth. Plus, after adding sponsored pins, it’s considered a necessary part of your media mix. But, making the most of the medium isn’t as simple as adding a pin.
From a brand’s perspective, Pinterest is a great place to engage audiences. With an audience of more than 100 million users, 85% of which are female (according to DMR), Pinterest offers access to a unique niche of highly engaged users with very specific interests.
Pinterest pinners are typically doing one of three things: shopping, creating or researching. Most consumers on Pinterest are active, highly engaged users that are willing to tell their own followers what they’re interested in, what they engage with and what they recommend. In the past 6 months, 93% of pinners have shopped online (Sprout Social) making Pinterest the ultimate online shopping buddy.
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