Author: Andrew Meola
The BI Intelligence Content Marketing Team covers news & research we think you would find valuable. This topic was originally highlighted and sent to subscribers of the Payments Insider newsletter.
Starbucks really wants you to use its Mobile Order & Pay service, and now it’s giving you an incentive to do so.
The coffee giant is offering a limited time reward that gives customers an extra Star, the company’s rewards currency, if they use the order-ahead service through the Starbucks App.
And the company has several reasons to push Mobile Order & Pay, note Jaime Toplin and Evan Bakker of BI Intelligence, Business Insider’s premium research service.
Read More at businessinsider.com