Author: Prasant Naidu
Business to Business or B2B has always been looked upon as boring and uncool in comparison to Business to Consumer or B2C. Things are changing fast in fact, very soon the line of separation between B2B and B2C advertising will slowly disappear. Thanks to social media, businesses are once again becoming human.
While there is a huge set of marketers who still doubt digital marketing in the B2B space but you can’t ignore it when you’re deciding the overall marketing initiatives and budgets.
“99% marketers rated social media as either very important or somewhat important for their organization,” Regalix Research reported last year.
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