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Have you ever wondered why color is so significant in identifying brands? Red is pretty much associated with Coke. Blue is the preferred color for IBM, HP, Facebook, and Dell. These large corporations have developed a confident brand identity by using logos with particular colors. Color also plays a vital role in retention: It stimulates the senses and delivers a message in half the time text does.
Color psychology (as covered in Part 1) is the study of how colors affect our emotions and decision-making processes. It is a subdiscipline of behavioral psychology since it studies and identifies behavioral responses to colors.
The branding process is very important. Defining your brand identity is critical as this will help you stand out from the crowd. Finding the right color to best identify your brand is not as simple as picking out colors from the color wheel–it will take an enormous amount of time.
Identifying the most appropriate dominant color to use is essential to the success of your branding campaign. Prominent colors significant to your brand, mission and vision must be apparent in all your promotional materials, which necessarily include product packaging and labeling. In deciding which color to use in developing your brand identity, remember that it should be the color that particularly relates to your brand and it should be able to set you apart from all other trademarks, especially your competitors.
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