• Skip to main content

Carrie Gallagher

Certified HubSpot Consultant | HubSpot Solutions Partner

  • My Story
  • HubSpot Consulting
    • HubSpot Purchases & Onboardings
    • HubSpot Project Consulting
    • “Hire” Me 6+ Months
  • Content Marketing
  • Pricing
  • FAQ
  • 15-Minute Intro Call
Carrie Gallagher - Home | Color Psychology in Marketing and Brand Identity: Part 2

June 17, 2016 By Carrie Gallagher

Color Psychology in Marketing and Brand Identity: Part 2

Author: About The Author

Have you ever wondered why color is so significant in identifying brands? Red is pretty much associated with Coke. Blue is the preferred color for IBM, HP, Facebook, and Dell. These large corporations have developed a confident brand identity by using logos with particular colors. Color also plays a vital role in retention: It stimulates the senses and delivers a message in half the time text does.

Color psychology (as covered in Part 1) is the study of how colors affect our emotions and decision-making processes. It is a subdiscipline of behavioral psychology since it studies and identifies behavioral responses to colors.

The branding process is very important. Defining your brand identity is critical as this will help you stand out from the crowd. Finding the right color to best identify your brand is not as simple as picking out colors from the color wheel–it will take an enormous amount of time.

Identifying the most appropriate dominant color to use is essential to the success of your branding campaign. Prominent colors significant to your brand, mission and vision must be apparent in all your promotional materials, which necessarily include product packaging and labeling. In deciding which color to use in developing your brand identity, remember that it should be the color that particularly relates to your brand and it should be able to set you apart from all other trademarks, especially your competitors.

 

Read More at blog.visme.co

Related

Filed Under: Content Marketing Tagged With: Small Business News

About Carrie Gallagher

HubSpot Certified Consultant and Solutions Partner specializing in HubSpot CRM setup, marketing automation, and inbound strategy for businesses of all sizes seeking scalable, data-driven growth.

  • My HubSpot Marketing Story
  • HubSpot Project Consulting
  • Buy HubSpot, Without the Onboarding Fees
  • “Hire” Me for 6+ Months
  • HubSpot Office Hours
  • Content Programs
  • Upfront Pricing
  • FAQ
  • For Agencies
  • What’s Your Website’s Marketing Grade?
  • 15-Minute Intro Call
  • The Lovable Blog

COPYRIGHT © 2025 LOVABLE MARKETING, LLC | NEW YORK, NY | MAKE YOUR MARKETING LOVABLE