Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

SEO

By

HubSpot introduces the Loop: A playbook for growth in the AI era

The creators of Inbound Marketing are giving marketers a new way to reach customers when AI has changed everything: Loop Marketing.

Here’s the hard truth for marketers: the funnel isn’t flowing. 

Today, 60% of Google searches end without a click.* Brands are losing website traffic as buyers get answers right in search from AI Overviews, or LLMs like ChatGPT or Perplexity. 

Not to mention, customer attention is scattered across YouTube, TikTok, Reddit, podcasts, and platforms that didn’t exist five years ago. What used to come down to SEO and blog content is now much more complicated. 

As the pioneers of Inbound Marketing, the playbook that has helped businesses attract customers since the early days of the internet, we think marketers need a new way to grow.

That’s why today, we’re introducing the Loop, a new approach to driving growth in the AI era.

[Read more…] about HubSpot introduces the Loop: A playbook for growth in the AI era

By

The Future of Marketing is Humans With AI

Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site.

But here‘s what’s crazy: The same AI that‘s killing your traffic? It’s also your best opportunity to leapfrog the competition.

If you’re like most marketers, you’ve read the subreddits and you know it‘s been pretty bleak. Traffic’s going down, and the same amount of work is getting worse results. HubSpot surveyed more than 500 marketers, and they feel the same way. Customers are wondering, “How do we do marketing when AI is consuming our traffic?”

[Read more…] about The Future of Marketing is Humans With AI

By

What Marketers Need to Know About the Latest Google Algorithm Update

When it comes to search, Google is the primary gatekeeper between your content and your potential buyers. As of last year, nearly 92% of all searches were made on Google.

Whenever Google has a major algorithm update, it highlights just how much we marketers depend on it. Our relationship with it is almost mystical: We have a vague idea of how it works, reinforced by equally vague pronouncements from on high. We try to please it, and sometimes what it rewards or punishes can seem arbitrary.

[Read more…] about What Marketers Need to Know About the Latest Google Algorithm Update