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Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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e-Commerce

April 21, 2023 By Content Curator

Gen Z Shopping: 79% Originates On Social Media, Study Shows

LTK, a global creator marketing platform and shoppable social media app, released its 2023 Gen Z Shopper Study on Thursday, which shows that the majority of Gen Z’s shopping is initiated by
social media and creator recommendations.

According to the report, creators are driving a majority of Gen Z’s shopping decisions online and in stores, with 75% of Gen Z saying they make purchases online from creator recommendations (21% higher than the general population), with 77% now shopping in store from creator recommendations.

[Read more…] about Gen Z Shopping: 79% Originates On Social Media, Study Shows

Filed Under: e-Commerce, Trends

September 18, 2022 By Carrie Gallagher

Is HubSpot Right For Your e-Commerce Business?

Today we’ll be discussing how HubSpot can be used for e-commerce businesses in both B2B and B2C applications, but first: what does the ideal HubSpot e-commerce user look like, and is that you?

[Read more…] about Is HubSpot Right For Your e-Commerce Business?

Filed Under: e-Commerce, HubSpot, HubSpot CMS Hub, HubSpot Marketing Hub, HubSpot Operations Hub, HubSpot Sales Hub, HubSpot Service Hub, Inbound Marketing

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