HubSpot Marketing Consultant | HubSpot Solutions Partner
Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks?
To help you avoid missteps as you explore the world of AI, here are four cons of AI that marketers and brands should keep in mind.
[Read more…] about 4 AI Controversies Marketers Should AvoidThe rumble of traffic. The buzz of a bee. The whoosh of your coat in the wind. Sound carries with it a sensory experience like no other.
Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience.
[Read more…] about How to Use Podcasts as Part of Your Content Marketing StrategyWhat many people are surprised to learn about my HubSpot consulting business is that my lead funnel is fueled 100% by organic search. I’ve never paid for PPC ads because my website content does the work for me: the gift that keeps on giving year after year. In fact I get so many great leads each year that I often end up with a waitlist and refer businesses to other consultants or HubSpot Partners.
So I’m a true believer in the value of inbound content marketing and have wanted to offer content services for a long time, but I’ve just never had the bandwidth to do it on my own in addition to HubSpot consulting projects. I could provide a little copywriting help here and there and give plenty of advice, but executing a successful content program is a much bigger deal, because content isn’t just about blogging and attracting organic traffic to your website.
[Read more…] about Announcing Lovable Marketing’s Content Program!TuneIn, the world’s leading live-streaming audio service, and HubSpot, the customer relationship management (CRM) platform for scaling companies, announced the launch of HubSpot Podcast Network on TuneIn, a radio feed that continuously streams HubSpot’s extensive content library through the TuneIn platform.
[Read more…] about TuneIn and HubSpot Launch the HubSpot Podcast NetworkIt’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage.
UGC leverages the voices and experiences of real people to promote your brand. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It’s authentic, it’s relatable, and it works!
But what makes it so successful?
[Read more…] about How to Use User-Generated Content (UGC)