Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

Content Marketing

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The Black Box of Content Attribution: How to Engage With Consumers More Authentically

We all want to attribute value to the content we produce. How did the output contribute to the overall customer experience and journey? How can we calculate the value it brings to the business?

The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. Why? Because the ability to understand what drives a customer to ultimately convert is a bit of a mystery.

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4 AI Controversies Marketers Should Avoid

Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks?

To help you avoid missteps as you explore the world of AI, here are four cons of AI that marketers and brands should keep in mind.

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How to Use Podcasts as Part of Your Content Marketing Strategy

The rumble of traffic. The buzz of a bee. The whoosh of your coat in the wind. Sound carries with it a sensory experience like no other.

Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience.

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Announcing Lovable Marketing’s Content Program!

What many people are surprised to learn about my HubSpot consulting business is that my lead funnel is fueled 100% by organic search. I’ve never paid for PPC ads because my website content does the work for me: the gift that keeps on giving year after year. In fact I get so many great leads each year that I often end up with a waitlist and refer businesses to other consultants or HubSpot Partners.

So I’m a true believer in the value of inbound content marketing and have wanted to offer content services for a long time, but I’ve just never had the bandwidth to do it on my own in addition to HubSpot consulting projects. I could provide a little copywriting help here and there and give plenty of advice, but executing a successful content program is a much bigger deal, because content isn’t just about blogging and attracting organic traffic to your website.

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