Content Marketing

From blog.newscred.com

2015 is another awesome year for content marketing. With 86% of B2C and 91% of B2B marketers using content marketing, we expect these numbers to grow and grow. As more of you marketers come into the content fold, we’ve got the 10 unbreakable rules for doing it right in 2015.

Ready to be awesome?

1. Listen to your audience.

Whether you’re doing it through social media analytics or blog comments-section reading or a good old-fashioned focus group, lean in until you can hear what the people want.

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Author : blog.newscred.com

From convinceandconvert.com

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now.

Study: The Lifetime Value of a Blog Post

IZEA commissioned a new study titled “Lifetime Value of a Blog Post” to uncover the full value of blog content, giving marketers actionable data to contrast against other mediums they invest in.

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Author : Ted Murphy

From blog.kissmetrics.com

When writing content, there are a lot of factors you have to keep in mind. You need:

A great headline that’ll get people to click (without it being clickbait).

Well-written content that must get to the point, move along, be an enjoyable read, etc.

Memorable content.

Content that achieves a goal promised early on. This article on book titles, for instance, implies that it will show you how to pick the perfect book title. So, by the end of the article, the reader should know how to do that, or at least have learned a lot.

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Author : blog.kissmetrics.com

From contentmarketinginstitute.com

All the world’s a stage, and all the men and women merely players; they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages.

– William Shakespeare

A few years ago I worked with a telecom company that struggled to get traction with its audience. “We have a content marketing strategy,” the staff said. “We publish. We promote. We tell customer stories,” they said. “But things just fall flat.”

I told them I had a theory but wanted to do some homework.

There were 1,600 employees in the company and I made a series of incognito calls.

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Author : Carla Johnson

From blog.newscred.com

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in.

Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.”

Stop promoting products in your content marketing for these reasons:

Content marketing must help the buyer. And in doing so, you help the business.

Brands need to think and act like publishers. This means creating content people actually want. Then promote your brand and product “on the edges.”

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Author : blog.newscred.com