All the world’s a stage, and all the men and women merely players; they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages.
– William Shakespeare
A few years ago I worked with a telecom company that struggled to get traction with its audience. “We have a content marketing strategy,” the staff said. “We publish. We promote. We tell customer stories,” they said. “But things just fall flat.”
I told them I had a theory but wanted to do some homework.
There were 1,600 employees in the company and I made a series of incognito calls.
Author : Carla Johnson