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Carrie Gallagher

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Carrie Gallagher - Home | Are You Missing The Most Important Audience for Your Content Marketing?

August 31, 2015 By Carrie Gallagher

Are You Missing The Most Important Audience for Your Content Marketing?

From contentmarketinginstitute.com

All the world’s a stage, and all the men and women merely players; they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages.

– William Shakespeare

A few years ago I worked with a telecom company that struggled to get traction with its audience. “We have a content marketing strategy,” the staff said. “We publish. We promote. We tell customer stories,” they said. “But things just fall flat.”

I told them I had a theory but wanted to do some homework.

There were 1,600 employees in the company and I made a series of incognito calls.

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Author : Carla Johnson

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Filed Under: Content Marketing

About Carrie Gallagher

Certified HubSpot Marketing Consultant, helping businesses large and small implement strategic, budget-friendly inbound marketing programs on the HubSpot CRM.

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