Content Marketing

From offers.hubspot.com

People always ask, “How does HubSpot publish such high volumes of content? How should we be creating content?”

The answer to that question lies in all the time spent behind the scenes building a content machine from the ground up. We realized early on that to “do” inbound marketing, you need to “do” content.

To share all that we’ve learned along the way, HubSpot is offering this free ebook to show you how we have created a powerful content machine.

Gain exclusive knowledge from HubSpot on how to:

Create a culture of content

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Author : offers.hubspot.com

From stitcher.com

In this episode of #ThisOldMarketing, Joe and Robert discuss Jay Acunzo’s fantastic report on content marketing pods, possibly a better way to structure teams for content marketing. The… Read more »

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Author : stitcher.com

From jeffbullas.com

Google Ad Words has the widest reach. Facebook has the most categories. Twitter is probably the best for mass marketing.

But nothing beats LinkedIn if you want to laser-focus your ad campaigns to audiences in the business community.

In this post I will show you the types of ads you can run and how to advertise your business on LinkedIn in the most effective way.

Downsides to advertising on LinkedIn

Like everything though, there’s a dark side.

Firstly, your ads are only seen by people when they are on LinkedIn.

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Author : Lauraine McDonald

From salesforce.com

This article by Joe Pulizzi is part of our Blogtober event, which features blog posts written by industry influencers in support of Breast Cancer Awareness Month.

According to the 2015 B2B Content Marketing Benchmark research, the average B2B company utilizes 13 different content marketing tactics (i.e., blogs, in-person events, videos, etc.). That’s a lot.

Now, this is not necessarily a good or bad thing, but it is interesting. More than not, enterprises are sporadically distributing content over a number of platforms with a number of different content types.

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Author : salesforce.com

From recode.net

Twitter is building a new product that will allow users to share tweets that are longer than the company’s 140-character limit, according to multiple people familiar with the company’s plans.

It’s unclear what the product will look like, but sources say it would enable Twitter users to publish long-form content to the service. Users can already tweet out blocks of text with products like OneShot, but those are simply images, not actual text published on Twitter. A Twitter spokesperson declined to comment.

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Author : Kurt Wagner