Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

Content Marketing

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How New Technology Is Changing the Way We Earn (And Retain) Customers Online

From blog.hubspot.com

Did you know that Twitter was launched less than 10 years ago? Or that Instagram is only five years old?

One of the most exciting things about the internet is the pace at which innovation happens. New products can quickly become an important part of the everyday lives of hundreds of millions of people in the blink of an eye.

The story is no different when it comes to marketing on the internet. While many of us are familiar with “tried-and-true” ways to acquire and retain customers online — paid search, email marketing, etc.

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Author : Josh Enzer

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Remarketing to People That Have Already Visited Your Website – Whiteboard Friday

From moz.com

Someone visits your website once, doesn’t convert, and goes on with their day. How in the world do you win them back? Well, the answer may lie in a topic we haven’t discussed for a while: remarketing.

In today’s Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow.

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about remarketing to people who’ve already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else.

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Author : moz.com

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Download Now: Creating a Content Machine

From offers.hubspot.com

People always ask, “How does HubSpot publish such high volumes of content? How should we be creating content?”

The answer to that question lies in all the time spent behind the scenes building a content machine from the ground up. We realized early on that to “do” inbound marketing, you need to “do” content.

To share all that we’ve learned along the way, HubSpot is offering this free ebook to show you how we have created a powerful content machine.

Gain exclusive knowledge from HubSpot on how to:

Create a culture of content

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Author : offers.hubspot.com

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How to Advertise Your Business on LinkedIn

From jeffbullas.com

Google Ad Words has the widest reach. Facebook has the most categories. Twitter is probably the best for mass marketing.

But nothing beats LinkedIn if you want to laser-focus your ad campaigns to audiences in the business community.

In this post I will show you the types of ads you can run and how to advertise your business on LinkedIn in the most effective way.

Downsides to advertising on LinkedIn

Like everything though, there’s a dark side.

Firstly, your ads are only seen by people when they are on LinkedIn.

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Author : Lauraine McDonald