From stitcher.com
Every time a social media platform makes a big change, it gets a lot of attention. Many speculate how a change to a social platform, like the recent Twitter announcement to drop share counts, will… Read more »
Author : stitcher.com
Content Marketing
Is It Content or Is It Advertising?
From adage.com
Did you know 40%+ shoppers impulse buy and 71% in-store phone usage is checking prices? Gain deep understanding of consumer behavior and why this enables digitally-centric brands to gain advantage.
Benjamin Franklin was one of the original content marketers. Back in 1732, when he published “Poor Richard’s Almanack,” his purpose was to get people interested in publishing.
Some 283 years later, content sometimes seems to have taken over marketing, to the point that it’s surprisingly hard to define or distinguish from many other activities.
Author : Jack Neff
5 Lesser Known Facebook Page Features for Marketers
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Do you manage a Facebook page for your business?
Interested in ways to improve your marketing?
In addition to the Facebook features you use for business every day, there are some handy ones you may have overlooked.
In this article you’ll discover five lesser known Facebook Page features for marketers.
#1: Free Images for Ads
When creating a Facebook ad, you can choose from a searchable database of thousands of free stock images from within the Facebook image library. This takes an extra step out of the ad creation process.
Author : Larry Kim
How New Technology Is Changing the Way We Earn (And Retain) Customers Online
From blog.hubspot.com
Did you know that Twitter was launched less than 10 years ago? Or that Instagram is only five years old?
One of the most exciting things about the internet is the pace at which innovation happens. New products can quickly become an important part of the everyday lives of hundreds of millions of people in the blink of an eye.
The story is no different when it comes to marketing on the internet. While many of us are familiar with “tried-and-true” ways to acquire and retain customers online — paid search, email marketing, etc.
Author : Josh Enzer
Remarketing to People That Have Already Visited Your Website – Whiteboard Friday
From moz.com
Someone visits your website once, doesn’t convert, and goes on with their day. How in the world do you win them back? Well, the answer may lie in a topic we haven’t discussed for a while: remarketing.
In today’s Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow.
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about remarketing to people who’ve already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else.
Author : moz.com