Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

Content Marketing

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27+ Handy Tools for Better Visual Content Marketing

From contentmarketinginstitute.com

Outstanding visual content doesn’t require the complex process we imagery-impaired, design-phobes think it does. We’ve pulled together eight best practices and 27-plus handy tools so you can up the quality quotient of your visual content, and give your brand a distinct and powerful look – without having to spend a ton of time at the drawing board (literally). We’ve broken the tools into four categories to make it even easier – content image creation and editing; data visualization; video; and games, animation, interactivity, and multimedia.

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Author : Jodi Harris

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Free Ebook: The Ecommerce Guide To Holiday Shopping & Marketing

From offers.hubspot.com

The holiday season is, undoubtedly, an essential time of year for consumer-facing businesses. And ecommerce is no exception to this once-a-year opportunity.

Retail stores may be able to lure consumers in by hanging snowflakes in the front window and sending out glossy sale circulars, but this kind of cosmetic marketing won’t begin to cut it for competitors in the increasingly crowded ecommerce field.

This holiday season, savvy ecommerce firms will have find ways to put consumers’ actual needs and desires at the center of their marketing plan.

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Author : offers.hubspot.com

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Why Google Rewards Re-Publishing – Whiteboard Friday

From moz.com

It’s a fact of life: we get better at what we do with time. Do you use that to your advantage when it comes to your site’s content? Whether you’re riding the wave of a successful post or improving what you’ve done before, republishing is something that should be on your mind and your to-do list. And what’s more, Google will actually reward you for doing it!

In this Whiteboard Friday, Rand explores the how and why of republishing, helping you set goals for yourself and your content.

Click on the whiteboard image above to open a high resolution version in a new tab!

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Author : moz.com

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Online Marketing News: Twitter Tightens Up, In-App Indexing, Pinterest Improves Pinned Places

From toprankblog.com

How Content Marketing Impacts Your Bottom Line [Infographic] – Take a closer look and outlined how content marketing can increase awareness, build trust, and convert leads — all important in driving consumers to the bottom of the funnel and ultimately having a positive impact on your bottom line. HubSpot

Twitter Cuts 8% Of Its Workforce – In Jack Dorsey’s first major action as CEO, Twitter has laid off 8% of its employees. Twitter said it is cutting 336 staff members, mostly from the product and engineering teams, in order to focus on the company’s top product priorities and become more efficient.

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Author : toprankblog.com

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The One Must-Listen Podcast for Social Media Marketers

From app.mhb.io

Yep, that’s a bold headline. But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast!

(Listen to the show on iTunes or Stitcher)

Listen to our latest episode:

It’s a huge honor for all of us at C&C; Media, and a big boost to our podcast program overall, which now includes multiple shows:

Jay Today (a Content Marketing Awards finalist for best short-form video series)

Convince & Convert (our best blog posts, in audio format)

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Author : Jay Baer