Content Marketing

February 25, 2016 By Carrie Gallagher

4 Little-Known Tools to Curate and Publish Content

Author: Ross Simmonds

Is curated content part of your social media marketing?

Looking for new ways to collect and share curated content?

New tools are changing the way marketers compile and deliver handpicked content to their social media audiences.

In this article you’ll discover four unique ways to curate social media content on Medium, Twitter, SlideShare, and your blog.

#1: Select Stories on Medium

Medium is a great platform for marketers because it allows you to distribute content quickly. You can write long-form articles, short pieces and tweets, and upload videos to share with the Medium community.

How to Use Customer Service to Make Great Content Marketing

Author: Jay Baer

This post – which is equally relevant for content marketers and customer experience pros – is drawn from my brand-new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers. Visit HugYourHaters.com to find out how to get exclusive bonus research not available anywhere else. ~ jay

If customers can easily and thoroughly address their problems on their own, they will seek to do so. Self-service is always the most efficient path to issue resolution, because customers don‘t have to wait on your business to respond.

The Ultimate Guide to Writing Epic Content That Will Go Viral

Author: Neil Patel

You’ve heard it many times before.

The same advice pervades the blogosphere. It seems like just about everyone has said it at one point or another. Content is king. Bill Gates understood this in 1996 when he wrote that piece.

In order to increase organic traffic, acquire more leads, and grow revenue, you need to continually produce quality content.

Data from DemandGen Report shows that 67% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago.

Whether you’re a B2B or B2C marketer, you know that “good” content isn’t enough to grow your business.

Australia’s Best Business Blogs: 2016

Author: smartcompany

Are you looking for some banking advice or tips on how to make your e-commerce site shine?

The blogs on SmartCompany’s annual list of Australia’s Best Business Blogs may be just what you’re looking for.

These are the blogs we think offer some of the best free advice for small business owners in a range of areas – from human resources and leadership to content marketing and design.

Some of these blogs have appeared on our lists in previous years; we think they continue to provide valuable insights and tips for small business owners.

Facebook to Open Instant Articles to All Bloggers: This Week in Social Media

Author: Grace Duffy

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Opens Instant Articles Program to All Publishers: Facebook “will be opening up the Instant Articles program to all publishers – of any size, anywhere in the world.”

Twitter Introduces Two New Customer Service Tools: Twitter released “two new tools to help businesses provide even better customer service on Twitter.” These tools include a simple way to “move from Tweets to Direct Messages” and “a new feature called Customer Feedback.”