Content Marketing

May 3, 2016 By Carrie Gallagher

Stephen Jeske’s answer to How do I make 120k a year through my blog? I have 40k uniques a month – Quora

Author: About The Author

Lead Magnet- The goal is to turn website visitors into prospects with which you can establish a relation. You need something of value to entice visitors to provide you with their email address. Obviously you have something already in place. But with 40k uniques per month, think about testing and improving your signup rate. Consider using multiple lead magnets. Tripwire – The goal with a tripwire is to increase the number of customers. The tripwire is offered to those who have shown interest in your lead magnet. Use something irresistible and inexpensive, around $7 or less to turn prospects into buyers. You’re not trying to turn a profit, just creating a list of customers. Core Product – Now that you’ve established a relationship from the Lead Magnet and Tripwire, it’s time to offer your core product. Ideally it would be your own product. If you don’t have the resources, find an appropriate affiliate. Profit Maximizer – This is where the real money is made, typically from additional sales that require little effort on your part. Amazon does this with their “People that bought this product, also bought that product” or “Frequently Bought Together” offers. I know your not Amazon, so you’ll execute this strategy on a smaller scale. The Return Path – The goal of this is to increase the number of transactions per company. Your tactic is frequent and strategic communication with your buyers and prospects that cause them to buy repeatedly. Exit offers, content marketing, email marketing and ad retargeting are just a few of the tactics you can employ.

What Is Influencer Marketing? Definitions, Examples, and Resources

Author: toprankblog.com

Content marketers are facing their most daunting challenge yet. We survived the content glut with solid, documented strategy. We have made great strides toward properly measuring and attributing our content marketing ROI. But the next big bad is even bigger and badder than those obstacles: It’s the Fearsome Social Media Algorithm.

The Algorithm Monster already turned our Facebook streams into trickles. Now Twitter and even Instagram are falling under its spell. The once mighty organic platforms are becoming increasingly pay-to-play. Can marketers beat these algorithm-based feeds to get our content to our audience?

Yes, we can. But we can’t do it alone. As the Lego Movie teaches us, everything is cool when you’re part of a team. With influencer marketing, you can form your own team to take on the Fearsome Algorithm, increase your organic reach, and create awesome content while building lasting relationships.

Influencer marketing is the current hot topic in marketing circles, and it’s not hard to see why. 51% of marketers believe that incorporating influencers into their marketing helps them reach customers. Those who do it well earn an average of $6.85 in media value for every dollar they spend. And the top 13% earn $20 or more.

Increasing Engagement for Regional Publications

Author: Katie Carlin

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong.

Community newsletters and magazines are timeless concepts, and they’re gaining in popularity in the digital ecosystem, too. Just take a look at the following study from Havas PR UK: local newspapers took the lead for most trusted and popular local news source. Despite this, print has been declining as a percentage of total revenue for local magazines since 2005. For local publications to hold their place in the minds and hearts of readers, a change in direction is a must.

Media brands like 5280 in Denver and D in Dallas have built strong followings in their local markets by experimenting with personalized newsletters, content marketing for their advertisers, and more channels for monetization. They’re riding the line between news and entertainment and have an opportunity to explore new monetization and engagement opportunities—And it’s not so daunting to do the same if you know where to start.

9 things that’ll help your startup grow after the incubator stage

Author: John Rampton

Did you know the first business incubator opened in the U.S. in 1959? Now flash forward to today and there are more than 7,000 incubators worldwide (including Paul Graham’s Y Combinator). For decades, they have been helping startups with everything from technology training, crafting pitches, gaining knowledge from advisors, networking, office space and obtaining seed money.

It’s also been found that “the survival rate of incubated firms can be more than three times higher than non-incubated firms.”

SEE ALSO: Age of the freelancer: How a new breed of worker is redefining the 9-to-5

But what happens after you’ve made it through your incubator? Remember, 90 percent of startups will fail, so here are nine things to help you reduce those odds and grow your business.

Let’s start at the very beginning to make sure you chose your incubator wisely. Entrepreneur recommends you ask the following questions when selecting, or deciding if you need, an incubator:

What can you do and what should others handle?

Do you need the help of a specialist?

The 5-Step Process that Solves Three Painful Writing Problems

Author: Brian Clark

I once asked the Copyblogger community to name their biggest writing challenges.

From the many responses, a pattern developed:

How to get started

How to cut the fluff

These three issues are really symptoms of the same painful problem, which boils down to not clearly understanding what you’re trying to accomplish with your writing. Don’t worry … it’s a fairly common ailment.

There’s a five-step process you can work through that will help clarify your objectives, which leads to greater clarity in your writing.

This method also helps you kick-start any writing project (and finish it) with only the necessary elements, because you’ll know exactly what you’re after and how to make it happen.

Step #1: Begin with the end in mind

The most important step in the process happens before you even write a word.

You must understand your objective for the content.

You have an idea, but what’s the goal? From a content marketing standpoint, you’re usually seeking to educate or persuade (often both, and as we’ll see in the next step, they’re actually the same thing even when intentions vary).