• Skip to main content

Carrie Gallagher

Certified HubSpot Consultant | HubSpot Solutions Partner

  • My Story
  • HubSpot Consulting
    • HubSpot Purchases & Onboardings
    • HubSpot Project Consulting
    • “Hire” Me 6+ Months
  • Content Marketing
  • Pricing
  • FAQ
  • 15-Minute Intro Call
Carrie Gallagher - Home | Branded query optimization for SEO

May 4, 2016 By Carrie Gallagher

Branded query optimization for SEO

Author: Clay Cazier

In SEO, our daily job is to spot opportunities and capture them. This is often achieved through technical improvements, page optimization and content development and distribution. The leading edge of our success is often judged by rankings achieved — specifically, rankings achieved for non-brand phrases.

In today’s post, I’d like to highlight a valuable element of SEO that many marketers seem to overlook: SEO activities around branded queries.

What we are talking about

The first simple task is to define the queries we’re interested in optimizing. Branded keywords are any that — you guessed it — contain the brand’s name. For example, if the brand is Brandlicious, Inc., branded queries would include someone typing in:

any proprietary product name or service offered by the brand

In contrast, non-brand queries are like:

The base supposition of this article is that brand phrases are not only worth pursuing, but worth pursuing first when tackling a new SEO job.

Why? Conventional wisdom tells us that if people are looking for our brand or products by name, it is highly likely that they are consumers who are deep in the sales funnel — more likely to buy than those searching for high-level, non-brand phrases. But is this true?

 

Read More at searchengineland.com

Related

Filed Under: Content Marketing Tagged With: Small Business News

About Carrie Gallagher

HubSpot Certified Consultant and Solutions Partner specializing in HubSpot CRM setup, marketing automation, and inbound strategy for businesses of all sizes seeking scalable, data-driven growth.

  • My HubSpot Marketing Story
  • HubSpot Project Consulting
  • Buy HubSpot, Without the Onboarding Fees
  • “Hire” Me for 6+ Months
  • HubSpot Office Hours
  • Content Programs
  • Upfront Pricing
  • FAQ
  • For Agencies
  • What’s Your Website’s Marketing Grade?
  • 15-Minute Intro Call
  • The Lovable Blog

COPYRIGHT © 2025 LOVABLE MARKETING, LLC | NEW YORK, NY | MAKE YOUR MARKETING LOVABLE