Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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How Oscar Meyer is Cooking Up Customer Connections

From convinceandconvert.com

Ask any company, and chances are they’ll tell you how much they love their customers. But are they willing to take that love to the next level and play matchmaker?

Targeting discerning bacon enthusiasts that will not settle, both in love and bacon, Oscar Mayer has introduced Sizzl, the first-ever dating app exclusively for bacon lovers. Sizzl aims to connect bacon lovers with thousands of like-minded singles who share a “selective taste in bacon that’s cured for 12 hours, and smoke-housed for another 12.”

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Author : Jessica Gioglio

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3 Tips for Keeping Consumers Loyal and Engaged in 2015

From blog.newscred.com

As we head into 2015, most key economic indicators are trending in a positive direction. That’s good news for the brands and retailers that will benefit from rising consumer spending as unemployment recedes and wages tick upwards.

Of course, getting people to spend that money on your company’s goods or services is increasingly difficult. Social media and mobile technology have made it vastly easier for businesses to reach larger swaths of consumers on an individual level. Therefore, as competition gets stiffer, the ability to engender brand loyalty and keep customers coming back may well be the #1 challenge many businesses will face in 2015.

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Author : blog.newscred.com

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Which Makes Social Work: Inspiration or Perspiration?

From convinceandconvert.com

Social Pros on the Road

First, it should be noted that this episode of Social Pros is brought to you from the car, where I am driving Scott Stratten and myself from Content Marketing World back to Indiana. The audio quality is not the best, but the conversation is pretty great.

Scott Stratten has published four books, produces a weekly podcast (including video), and has speaking gigs lined up nearly weekly to talk about marketing (or un-marketing, as he refers to what’s really effective in the marketing world).

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Author : convinceandconvert.com

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3 Effective Ways to Outsource your Marketing

From ducttapemarketing.com

Outsourcing your marketing can be a scary idea to take in. What if you don’t have full control? What if the content produced isn’t written in your voice? What if something is posted to your social media account that doesn’t represent your brand?

These are all reasonable fears, however, if outsourcing is done correctly, these fears should be calmed. Below you will find 3 effective ways to outsource your marketing in a systematic way.

Define your strategy

Without strategy, how do you know who to target? What resources they read online?

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Author : Guest Post

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5 Ways to Tell Your Company to Shove It After You Quit (and why you’ll regret it immediately)

From themuse.com

You’ve probably read about those spectacular “take this job and shove it” scenarios. You know, the flight attendant who declared his immediate resignation with great fanfare, the Goldman Sachs salesman who departed via an op-ed in the New York Times, and the TV anchor who resigned on the air with the f-bomb in her farewell.

Leaving a frustrating, less-than-perfect job may tempt you to be equally as vindictive or inflammatory in your exit. But I urge you to reconsider. While your departure probably won’t be on the evening news or printed in the New York Times, the way you leave and what happens afterward will have a profound influence in how your next employer perceives you.

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Author : Lea McLeod MA