If you’re considering a website redesign or are wondering how to generate more leads from your website, it’s a good idea to start with your homepage.
Serving as your company’s virtual front door, this page is generally responsible for drawing in a majority of your website’s traffic. And despite its prominence, many businesses struggle to optimize it properly.
You see, your homepage needs to wear a lot of hats. Rather than treating it like a dedicated landing page built around one particular action, it should be designed to serve different audiences, from different origins.
Author : Lindsay Kolowich