From salesforce.com

This article by Joe Pulizzi is part of our Blogtober event, which features blog posts written by industry influencers in support of Breast Cancer Awareness Month.

According to the 2015 B2B Content Marketing Benchmark research, the average B2B company utilizes 13 different content marketing tactics (i.e., blogs, in-person events, videos, etc.). That’s a lot.

Now, this is not necessarily a good or bad thing, but it is interesting. More than not, enterprises are sporadically distributing content over a number of platforms with a number of different content types.

Read More

Author : salesforce.com

From recode.net

Twitter is building a new product that will allow users to share tweets that are longer than the company’s 140-character limit, according to multiple people familiar with the company’s plans.

It’s unclear what the product will look like, but sources say it would enable Twitter users to publish long-form content to the service. Users can already tweet out blocks of text with products like OneShot, but those are simply images, not actual text published on Twitter. A Twitter spokesperson declined to comment.

Read More

Author : Kurt Wagner

From smallbiztrends.com

Last year, I was super excited to review BuzzSumo, albeit a little hesitant to share my secret content discovery weapon. Given how much I use Facebook and how awesome BuzzSumo has been, I was really interested in taking the company’s newest tool, SumoRank, for a test drive.

SumoRank was designed to give marketers insight into what performs best on any Facebook page.

Taking BuzzSumo’s New SumoRank Facebook Page Evaluator for a Test Drive

The most obvious way to use it is to analyze your own Facebook Page’s performance by typing your own Facebook URL into the engine.

Read More

Author : Larry Kim

From velocitypartners.co.uk

B2B marketing has never been so dynamic. If you’re not learning every day, you’re slipping behind. Fortunately, we like the steep part of the learning curve – and our clients seem to as well.

We’re capturing what we believe to be best practice B2B content marketing in this resource library to help marketers like you squeeze more from your annoyingly tight budgets. By all means, download, tweet with abandon and share wildly – but please do leave a comment or two behind. We’d love to hear what you think about all this.

Read More

Author : velocitypartners.co.uk

From convinceandconvert.com

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success.

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth.

While most analytics services offer plenty of data, they don’t exactly offer much guidance when it comes to figuring out what matters. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer.

Read More

Author : Michael Peggs