From stitcher.com
In this episode of #ThisOldMarketing, Joe and Robert discuss Jay Acunzo’s fantastic report on content marketing pods, possibly a better way to structure teams for content marketing. The… Read more »
Author : stitcher.com
How to Advertise Your Business on LinkedIn
From jeffbullas.com
Google Ad Words has the widest reach. Facebook has the most categories. Twitter is probably the best for mass marketing.
But nothing beats LinkedIn if you want to laser-focus your ad campaigns to audiences in the business community.
In this post I will show you the types of ads you can run and how to advertise your business on LinkedIn in the most effective way.
Downsides to advertising on LinkedIn
Like everything though, there’s a dark side.
Firstly, your ads are only seen by people when they are on LinkedIn.
Author : Lauraine McDonald
A Simple Content Marketing Formula that Most Companies Ignore
From salesforce.com
This article by Joe Pulizzi is part of our Blogtober event, which features blog posts written by industry influencers in support of Breast Cancer Awareness Month.
According to the 2015 B2B Content Marketing Benchmark research, the average B2B company utilizes 13 different content marketing tactics (i.e., blogs, in-person events, videos, etc.). That’s a lot.
Now, this is not necessarily a good or bad thing, but it is interesting. More than not, enterprises are sporadically distributing content over a number of platforms with a number of different content types.
Author : salesforce.com
Twitter Plans to Go Beyond Its 140-Character Limit
From recode.net
Twitter is building a new product that will allow users to share tweets that are longer than the company’s 140-character limit, according to multiple people familiar with the company’s plans.
It’s unclear what the product will look like, but sources say it would enable Twitter users to publish long-form content to the service. Users can already tweet out blocks of text with products like OneShot, but those are simply images, not actual text published on Twitter. A Twitter spokesperson declined to comment.
Author : Kurt Wagner
SumoRank Tool Great for Stalking Competition on Facebook
From smallbiztrends.com
Last year, I was super excited to review BuzzSumo, albeit a little hesitant to share my secret content discovery weapon. Given how much I use Facebook and how awesome BuzzSumo has been, I was really interested in taking the company’s newest tool, SumoRank, for a test drive.
SumoRank was designed to give marketers insight into what performs best on any Facebook page.
Taking BuzzSumo’s New SumoRank Facebook Page Evaluator for a Test Drive
The most obvious way to use it is to analyze your own Facebook Page’s performance by typing your own Facebook URL into the engine.
Author : Larry Kim