From moz.com

One thing we can all agree on: there’s a lot to think about when it comes to your SEO tasks. Even for the most organized among us, it can be really difficult to prioritize our to-dos and make sure we’re getting the highest return on them. In this week’s Whiteboard Friday, Rand tackles the question that’s a constant subtext in every SEO’s mind.

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about how to prioritize SEO tasks and specifically get the biggest bang for the buck that we possibly can.

Read More

Author : moz.com

From blog.hubspot.com

Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions.

These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people.

Keep in mind that the best candidates aren’t just qualified to do the job you’re trying to hire them for. You want to look for people who are also passionate about marketing, fit with your culture, and show potential for growth at your company.

Read More

Author : Kipp Bodnar

From blog.hubspot.com

If you’re considering a website redesign or are wondering how to generate more leads from your website, it’s a good idea to start with your homepage.

Serving as your company’s virtual front door, this page is generally responsible for drawing in a majority of your website’s traffic. And despite its prominence, many businesses struggle to optimize it properly.

You see, your homepage needs to wear a lot of hats. Rather than treating it like a dedicated landing page built around one particular action, it should be designed to serve different audiences, from different origins.

Read More

Author : Lindsay Kolowich

From generalassemb.ly

About This Live Stream

In the future, thousands of businesses from around the globe will leverage a content first go-to-market strategy. What does this mean? It means that entrepreneurs in companies of all sizes are developing content brands and building audiences first, and then developing products to sell much, much later in the process. Having a singular focus on audience gives these businesses the best understanding of what products ultimately make the most sense to sell. In this presentation, Joe Pulizzi, author of the new book Content Inc., will detail how many of today’s most successful businesses started, and how they have become some of the fastest growing businesses on the planet.

Read More

Author : generalassemb.ly

From moz.com

SEO is not something that is done. SEO is a way of doing things that encompasses many teams and initiatives. This is especially true for large organizations with well-established and potentially siloed teams.

Most marketing disciplines have concrete inputs and outputs. Consider the following examples, which may seem trite at first:

PPC results in visibility in search results.

Email marketing results in visibility in the inbox of folks on your mailing list.

Content strategy results in marketing content on your site.

Read More

Author : Benjamin Estes