This June, I expanded my role as head of corporate communications at LinkedIn to also serve as the company’s Chief Marketing Officer. After a twenty-year career in corporate communications, I had mostly mastered key skill sets needed for the new job, such as storytelling, building global teams, and managing complex internal and external situations. But that was only the beginning of what I needed to really succeed as CMO.
After approaching a few trusted colleagues from my professional network for advice on the best ways to get up to speed, my friend Melissa Selcher, Cisco’s Chief Communications Officer, suggested I try something she had been doing with her own team.
Author : Shannon (Stubo) Brayton