Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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6 Tips for Scaling Social Media Promotion With a One-Person Team

From blog.hubspot.com

Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you’re on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities?

That’s the position I’ve found myself in. For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals.

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Author : Adrienne Smith

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How I tackled the first 100 days of my new role with reverse mentoring

From linkedin.com

This June, I expanded my role as head of corporate communications at LinkedIn to also serve as the company’s Chief Marketing Officer. After a twenty-year career in corporate communications, I had mostly mastered key skill sets needed for the new job, such as storytelling, building global teams, and managing complex internal and external situations. But that was only the beginning of what I needed to really succeed as CMO.

After approaching a few trusted colleagues from my professional network for advice on the best ways to get up to speed, my friend Melissa Selcher, Cisco’s Chief Communications Officer, suggested I try something she had been doing with her own team.

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Author : Shannon (Stubo) Brayton

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9 Social Media Tools Recommended by Marketing Pros

From socialmediaexaminer.com

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Are you looking for new social media tools?

Want to know what the experts are using?

We asked top social media professionals which social tools they’re using right now.

In this article you’ll discover nine social media tools to save you time and improve your marketing efforts.

#1: Schedule Repins Using BoardBooster

I use BoardBooster to schedule Pinterest. There are several features I use daily within BoardBooster, but my favorite is the “looping” ability.

This feature lets you set a board to repin an older pin from that board, and then delete the original pin or the new pin based on which one performed better.

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Author : Lisa D. Jenkins

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14 Free Tools That’ll Make It Easier to Run Your Business

From blog.hubspot.com

Taking a great idea and turning it into a real, functioning, successful business requires quite a bit of work, sweat, and coffee.

There are documents to be signed, prospects to be called, emails to be sent, and tweets to be posted. In other words, there’s never a shortage of tasks on your plate on any given day.

Sure, you could hire a bunch of extra hands, but if you’re not in a financial position to onboard new talent right away, then that wouldn’t make good business sense, now would it?

Trouble is, while keeping costs down is a critical piece of the puzzle, it can make finding the right tools to simplify your day-to-day responsibilities a little challenging.

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Author : Carly Stec