From contentmarketinginstitute.com
Yet, despite that opportunity, lack of executive buy-in for content marketing is consistently one of the top five challenges cited by B2B marketers .
Author : contentmarketinginstitute.com
The Anatomy of an Optimized Marketing Email [Infographic]
From blog.hubspot.com
For email marketers, the inbox is a battlefield.
Chances are, the folks on your email lists are receiving promotional emails not just from you, but from a lot of different businesses. Whether they open your emails depends on a lot of things, including your subject line, how well they liked your past emails, and so on.
But with 91% of consumers checking email every day, it’s still one of the best places to reach your target audience. To inspire them to open and click through your emails, you’ll need to make sure you’re consistently sending great marketing emails that warrant your recipients’ time and attention.
Author : Lindsay Kolowich
Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? – Whiteboard Friday
From moz.com
Mobile’s been a hot topic for a while now. We know it’s not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week’s Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general.
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday.
Author : moz.com
How to Use Photoshop: The Ultimate Photoshop Tutorial for Beginners
From blog.hubspot.com
When you open Photoshop for the first time, it’s easy to click around in confusion for a minute and then reach for your freelancer’s phone number instead. Trust us, you’re not alone in this.
It’s an incredibly powerful design software with a lot going on, including a wealth of tools that can seem overwhelming at times. But Photoshop isn’t just for the professionals.
With a little help, you can easily teach yourself how to use it to create beautiful, compelling graphics. All it takes is an introduction to core elements — in plain English.
Author : Lindsay Kolowich
Top 10 Business Trends That Will Drive Success In 2016
From forbes.com
For decades I have observed business trends from the stage and from the trenches. For the third consecutive year, I am pleased to share with you what I see as top business trends that leading companies embrace to drive success. In some cases, I spot trends that are starting to take shape. In other cases, I spot established trends that have not yet found their way into the mainstream. I see some of these patterns by interacting with participants when I speak at events, and others I notice while working closely with businesses of varying sizes.
Author : Ian Altman