From socialmediaexaminer.com

Do you want to add video to your social media marketing?

Are you looking for tools to simplify your video production?

Today’s tools make it easy to record and edit videos for social media marketing and ad campaigns.

In this article I’ll share 14 tools marketers can use to create screencasts, montages and slideshows.

Why Video for Ads?

Facebook gives priority to native videos (as opposed to video links to external sources) to encourage this type of content. Videos that are directly uploaded to Facebook perform better and provide a better experience.

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Author : Mari Smith

From moz.com

At our recent SearchLove conferences, I’ve been talking about things we need to do differently as marketers amidst the big trends that are reshaping search. My colleague Tom Anthony, who heads up the R&D; team at Distilled, spoke about 5 emerging trends:

Implicit signals

Compound queries

Keywords vs intents

Web search to data search

Personal assistants

All of these trends are powered by Google’s increasing reliance on machine learning and artificial intelligence, and mean that ranking factors are harder to understand, less predictable, and less uniform across keywords.

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Author : Will Critchlow

From contentmarketinginstitute.com

Yet, despite that opportunity, lack of executive buy-in for content marketing is consistently one of the top five challenges cited by B2B marketers .

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Author : contentmarketinginstitute.com

From blog.hubspot.com

For email marketers, the inbox is a battlefield.

Chances are, the folks on your email lists are receiving promotional emails not just from you, but from a lot of different businesses. Whether they open your emails depends on a lot of things, including your subject line, how well they liked your past emails, and so on.

But with 91% of consumers checking email every day, it’s still one of the best places to reach your target audience. To inspire them to open and click through your emails, you’ll need to make sure you’re consistently sending great marketing emails that warrant your recipients’ time and attention.

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Author : Lindsay Kolowich

From moz.com

Mobile’s been a hot topic for a while now. We know it’s not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week’s Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general.

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday.

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Author : moz.com