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Carrie Gallagher - Home | SEO Split-Testing: How to A/B Test Changes for Google

December 8, 2015 By Carrie Gallagher

SEO Split-Testing: How to A/B Test Changes for Google

From moz.com

At our recent SearchLove conferences, I’ve been talking about things we need to do differently as marketers amidst the big trends that are reshaping search. My colleague Tom Anthony, who heads up the R&D; team at Distilled, spoke about 5 emerging trends:

Implicit signals

Compound queries

Keywords vs intents

Web search to data search

Personal assistants

All of these trends are powered by Google’s increasing reliance on machine learning and artificial intelligence, and mean that ranking factors are harder to understand, less predictable, and less uniform across keywords.

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Author : Will Critchlow

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Filed Under: Content Marketing Tagged With: content marketing

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