Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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10 content marketing game changers to look for in 2016

From mashable.com

In 2015, we reached peak content marketing. Even Gartner has content marketing entering the “trough of disillusionment.” That means we’re going to be suffering from the hangover as things get real. Marketers’ tenacity to stick with the game plan will be tested and we’ll see some “me too” content marketing efforts stutter and stop.

But the marketers who stay the course and focus on their strategy (and measurement) will emerge as long-term winners, both for themselves and the brands they represent. Budgets will continue to grow, but will require more justification than ever.

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Author : Shafqat Islam

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24 Clever 404 Error Pages From Real Websites

From blog.hubspot.com

Website uptime — the amount of time a business’ website is up and functioning — is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down … there’s always the looming possibility that it might.

It’s a bummer, but a fact of life. And the reaction of visitors when they land on your temporarily unavailable website can run the gamut — from “taking it in stride” to “totally losing their minds.”

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Author : Rachel Sprung

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Read This Google Email About Time Management Strategy

From fastcompany.com

I recently wrote an email to our team that posed a simple challenge in time management. The response I got was unexpected, and I was urged to share it with more people—so here we are. Some of my fellow Googlers went so far as to make a video for those of us who appreciate a good visual aid. Otherwise, here’s the original email (minus some inside jokes):

To: ░░░░░░░░░░

Subject: If you don’t have time to read this . . . read it twice.

Stop. Breathe. Now, think about how you’re managing your time.

Speaking for myself, I have some room for improvement.

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Author : Jeremiah Dillon

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18 Brilliant Examples of Holiday Marketing Campaigns

From blog.hubspot.com

Every holiday season, it’s like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts.

While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well.

How? They create campaigns that delight customers. They evoke emotions and promote sharing. And sometimes, they connect people with their loved ones or partner with a charitable organization.

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Author : Lindsay Kolowich