From blog.hubspot.com

Every holiday season, it’s like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts.

While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well.

How? They create campaigns that delight customers. They evoke emotions and promote sharing. And sometimes, they connect people with their loved ones or partner with a charitable organization.

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Author : Lindsay Kolowich

From contentmarketinginstitute.com

It’s hard to believe that this marks the eighth year of our annual content marketing predictions. In some ways, we’ve come a long way; yet in others, we’ve barely moved. Regardless, it’s still clear that the content marketing space is the most dynamic and exciting sector in the marketing industry.

In this e-book, 40+ Predictions on Content Marketing in 2016, you’ll see predictions related to data-driven marketing, a huge push toward creative, a call for all things visual, and a rather optimistic view on content marketing going mainstream.

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Author : Joe Pulizzi

From stitcher.com

In this episode of Content Inc., Joe Pulizzi responds to an article written by Jerry McGovern on a negative generalization that “content marketing is a mixture of snake oil storytelling and… Read more »

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Author : stitcher.com

From inc.com

A killer LinkedIn profile is mandatory if you want to grow your personal brand and company.

Even though you’re busy, LinkedIn is one place you can’t forget. The more you put in, the more you’ll get out of it.

Here are 22 top tips to effectively boost your LinkedIn profile.

1. Must Do: Keep Your Profile Basics Updated!

Many people forget to keep their LinkedIn profiles updated. Whether you’re a total newbie, just starting a new job, or starting to explore new opportunities, there’s no excuse to have outdated information on LinkedIn.

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Author : Larry Kim

From inc.com

A killer LinkedIn profile is mandatory if you want to grow your personal brand and company.

Even though you’re busy, LinkedIn is one place you can’t forget. The more you put in, the more you’ll get out of it.

Here are 22 top tips to effectively boost your LinkedIn profile.

1. Must Do: Keep Your Profile Basics Updated!

Many people forget to keep their LinkedIn profiles updated. Whether you’re a total newbie, just starting a new job, or starting to explore new opportunities, there’s no excuse to have outdated information on LinkedIn.

Read More

Author : Larry Kim