From contently.com
In our content marketing 2016 study, 73 percent of respondents said they produced more content in 2015 than in 2014. However, two-thirds devoted …
Author : Erin Nelson
HubSpot Marketing Consultant | HubSpot Solutions Partner
From contently.com
In our content marketing 2016 study, 73 percent of respondents said they produced more content in 2015 than in 2014. However, two-thirds devoted …
Author : Erin Nelson
From offers.hubspot.com
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Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don’t.
The hard part, of course, is finding the time and resources to create these infographics. That’s why we’ve created fifteen fully customizable infographic templates that will give you the inspiration and foundation you need to build your own infographics right in PowerPoint or Illustrator.
Author : offers.hubspot.com
From toprankblog.com
Most of the B2B influencer marketing programs that I’ve seen are focused on a handful of marketing objectives for brands that sponsor them. The thing is, like many marketing focused investments, influencer marketing can yield many more benefits than the simple act of a famous person in your industry saying nice things about your product or brand.
When B2B companies focus on influencer marketing solely from a campaign perspective, they miss out on the need to maintain relationships. There’s a lot of competition for well known influencers and relationships can keep the connection strong in your brand’s favor.
Author : Lee Odden
From stitcher.com
What makes up the perfect content product? In this episode of Content Inc., Joe Pulizzi shares the five key elements of the perfect content product as defined by Jason Calacanis. Learn why real… Read more »
Author : stitcher.com
One of the most valuable tools that any small business or entrepreneur has is their list. In this case, it’s an opt-in email list…people that have asked to hear from you! They’re interested in what you have to say…and sell!
The quality of your list is incredibly important, but the size of your list can be a powerful multiplier for your visibility, reach, and ability to generate leads.
So I asked 69 expert marketers–people with huge or fast-growing lists–what they did to build their list…and here’s what they said.
Author : Rich Brooks