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Carrie Gallagher

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Carrie Gallagher - Home | 5 Ways Influencer Marketing Can Grow Your B2B Company

January 11, 2016 By Carrie Gallagher

5 Ways Influencer Marketing Can Grow Your B2B Company

From toprankblog.com

Most of the B2B influencer marketing programs that I’ve seen are focused on a handful of marketing objectives for brands that sponsor them. The thing is, like many marketing focused investments, influencer marketing can yield many more benefits than the simple act of a famous person in your industry saying nice things about your product or brand.

When B2B companies focus on influencer marketing solely from a campaign perspective, they miss out on the need to maintain relationships. There’s a lot of competition for well known influencers and relationships can keep the connection strong in your brand’s favor.

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Author : Lee Odden

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Filed Under: Content Marketing Tagged With: content marketing

About Carrie Gallagher

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