The Lovable Marketing Blog by Carrie Gallagher

February 20, 2016 By Carrie Gallagher

Get Your Content Marketing Strategy Playbook!

Author: aidenmarketing.com

What good is having content if you don’t have a content marketing strategy? Having a content marketing strategy playbook can benefit your business in many ways with enabling you to measure and optimize your content being one of the top benefits. If you are asking how do I get started with a content marketing strategy or are looking for content marketing keys to improve the performance of your content, then we have the answers.

DISCOVER:

How to get found by your ideal customers online

Bridge the gap from awareness to trust building

7 Ways to Get The Sales Team to Use Your Marketing Content

Author: blog.kissmetrics.com

The evolution of content marketing as a discipline has made content creation a core marketing function. At the top of the sales funnel, effective presentations and web site content generate leads and build awareness. Farther along in the buyer’s journey, finely tailored content such as case studies and white papers can help specific buyer personas build consensus for adoption of a vendor’s solution – shortening sales cycles and increasing the likelihood of a successful close.

That’s the ideal. The reality is that a lack of marketing and sales alignment often creates barriers to successful content marketing.

Contently Buys Analytics Startup That Tells B2B Marketers How Well Their Downloads Work

Author: adweek.com

Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results.

“Data is key to B2B marketers, and this allows us to provide them with data that no one else can,” said Joe Coleman, CEO of New York-based Contently.

Docalytics, a startup based in St. Paul, Minn., essentially lets marketers see past downloaded content as it pertains to case studies, white papers, PDFs, e-books and even sales decks.

Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking

Author: Joe Pulizzi

After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded with the following commentary:

“Which would energize me (or anyone) more as a creative business professional?

Creating content that has the primary purpose of driving the sales pipeline and a secondary purpose of improving the life of my user.

Creating content that has the primary purpose of improving the life of my user and a secondary purpose of driving the sales pipeline.

Clearly #2.

I find this to be a great value proposition for why organizations should use your content marketing approach.

Read More at contentmarketinginstitute.com

February 16, 2016 By Carrie Gallagher

Sales Intelligence via Blog Searching

Author: Sam Richter

Content marketing has, to some degree, taken over search engine optimization as a way for companies to drive traffic to their websites. Write educational articles that provide real value – and that subtly mention the company’s products and services – and others will forward the information to their friends, all with hope that the holy grail of online marketing occurs and that the article goes viral.

Because posting content online is so easy, consumers also write and post articles about products and companies.