Author: udemy.com

What is this course all about?

By the end of this lecture students will know what to expect in the course. Don’t forget to check downloadable resources and discussions on each lecture and join in we love to hear from you. Remember you can dip in and out of this course learning about the topics which interest you.

I’ve come to the conclusion that it’s okay to be a work in progress; it’s okay to rely on those that have gone before me; and it’s okay to ask for help when I need it. It’s also more than okay to listen to the wisdom of remarkable women who have achieved greatness solely through the relentless pursuit of their dreams. Here are a few of my favorites – these women truly speak to me and I hope they speak to you too.

Welcome to the Woman to woman course. Here’s a quick overview of what we have in store for you.

Learn to identify, acknowledge and overcome limiting self beliefs to reduce self-sabotaging behaviors.

Increase Your Impact at Home and Work With Color Psychology: Wardrobe Basics

This is a new mini lecture from the top-rated course, Life Hack With Color Psychology by Professor Kristen Palana from The American University of Rome. Learn to influence how you are perceived at home and at work in a variety of situations just based on what colors you are wearing. Download the wardrobe cheat-sheet under “resources” for a quick guide you can use daily. Color psychology is a fascinating subject because people start looking at the world around them in a different way once they know more about it. And to think, those colors have been under your nose all your life!

 

Read More at udemy.com

Author: Neil Patel

Being a digital marketer is a lot different today than it was a decade ago. Where we used to focus almost exclusively on website content and SEO, acting like specialized engineers, today’s digital marketers have evolved into something more akin to orchestra conductors.

Related: 16-Step Blueprint to Master Your Digital Marketing in 2016

And that’s a big job, because there are a lot of instruments, a much bigger audience and a ton of moving parts. To make everything work, you as digital marketer have to understand the nuances and how all those parts interact. Otherwise, all you have is noise.

Digital marketing, then, is knowing how social and digital channels operate together, how they interact.

Let’s look at the ways you can grow your passion and become a better digital marketer, so your own “orchestra” sounds less like an elementary school band.

There’s a lot of talk about the importance of “big data.” But it’s not about the data itself. It’s how you use it: You have to know how to become an analyst so you’re doing more than just regurgitating numbers.

 

Read More at entrepreneur.com

Author: Google Plus

Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are new generations of existing internet marketing tools, while others have been created to support the very specific needs of content marketers.

In the content marketing space, marketers invest most in curation and aggregation, content creation, and workflow (Altimeter). As for the greatest challenges facing them today, content marketers identified lack of time/bandwidth to create content, producing enough content variety and volume, measuring content effectiveness and lack of budget as their top concerns, according to a LinkedIn Group Partner survey.

Finding the best content marketing tools to address these specific issues (or more likely, a group of tools that play well together) should be at the top of every content marketer’s list.

Curata recently compiled an epic list of the best content marketing tools tools in the infographic above, segmented into the following categories depending on the type of challenge you’re having:

 

Read More at smallbiztrends.com

Author: Bethany Cartwright

Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must.

Using data helps enhance your arguments by make your writing more compelling. It gives your readers context. And it helps provide support for your claims.

That being said, if you’re not a data scientist yourself, it can be difficult to know where to look for data and how to best present that data once you’ve got it.

To help, we put together the following list of resources. Below you’ll find the tools you need to source credible data and create some stunning visualizations. Check ’em out.

When looking for data, it’s important to find numbers that not only look good, but are also credible and reliable.

The following resources will point you in the direction of some credible sources to get you started, but don’t forget to fact-check everything you come across. Always ask yourself: Is this data original, reliable, current, and comprehensive? (To brush up on what makes data compelling and accurate check out this post.)

 

Read More at blog.hubspot.com

Author: John Corey

Editor’s Note: The author of this post is the president and co-founder of Greentarget, a strategic public relations firm.

There’s a lot of hubbub around “content marketing” these days. That phrase may be new, but the truth is marketing has always been about content. What’s changed, of course, is the delivery, as the digital era has turned everyone into a publisher.

Eighty-four percent of law firm Chief Marketing Officers said they plan to produce more content this year, according to our State of Digital and Content Marketing Survey.

In general, brands are churning out words and pictures, audio and video, graphics and data that have made the internet a vast ocean of content. And it’s only getting deeper. Seventy percent of marketers are producing more content in 2015 than one year ago, according to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report.

But will anybody read it? In the rush to start producing content, many marketers fail to ask themselves that question.

Our 2014 survey showed that while the vast majority of law firms are producing content, only 25 percent said they had a content strategy. Surely, a firm spending time and money to produce content ought to have a clear understanding of how the content will both support business objectives and serve its audience.

 

Read More at bol.bna.com