Lovable Marketing Content Curator

Content marketing is one of the most powerful tools in a modern marketer’s arsenal. If used strategically, it can significantly increase an organization’s return on investment (ROI).

Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly report.

But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution.

To maximize the effectiveness of their content marketing strategy and ensure a healthy ROI, organizations can benefit from analyzing the latest content marketing ROI statistics and applying best practices for leveraging them.

[Read more…] about Monetizing Your Content Strategy: Insights for B2B and B2C Brands

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization.

As content marketers, it’s our job to engage our audience, build brand awareness, and drive interest in our company’s products and services. But to truly maximize content value, you need to have a way to measure your content’s impact.

[Read more…] about Realize the Value of Your Organic Traffic With a Content Value Tracker

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them.

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail.

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox.

[Read more…] about Crafting the Perfect Buyer Persona: A Step-by-Step Guide