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This is a curation author, serving up the best articles we find on the topics of content creation, digital marketing, the creator economy, and of course all things HubSpot! See the link in the menu to schedule a consultation.
Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.
The report was based on data from a survey of 100 search practitioners (people whose jobs include some responsibility for online search, such as engineers, data scientists, and digital commerce experts).
[Read more…] about How AI Will Affect Delivering Relevant Search ResultsContent marketing is one of the most powerful tools in a modern marketer’s arsenal. If used strategically, it can significantly increase an organization’s return on investment (ROI).
Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly report.
But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution.
To maximize the effectiveness of their content marketing strategy and ensure a healthy ROI, organizations can benefit from analyzing the latest content marketing ROI statistics and applying best practices for leveraging them.
[Read more…] about Monetizing Your Content Strategy: Insights for B2B and B2C BrandsLTK, a global creator marketing platform and shoppable social media app, released its 2023 Gen Z Shopper Study on Thursday, which shows that the majority of Gen Z’s shopping is initiated by
social media and creator recommendations.
According to the report, creators are driving a majority of Gen Z’s shopping decisions online and in stores, with 75% of Gen Z saying they make purchases online from creator recommendations (21% higher than the general population), with 77% now shopping in store from creator recommendations.
[Read more…] about Gen Z Shopping: 79% Originates On Social Media, Study ShowsContent value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization.
As content marketers, it’s our job to engage our audience, build brand awareness, and drive interest in our company’s products and services. But to truly maximize content value, you need to have a way to measure your content’s impact.
[Read more…] about Realize the Value of Your Organic Traffic With a Content Value TrackerChatGPT is generating a lot of buzz in the marketing industry, and if you’re a marketer, you’re probably wondering how to use the technology to its full potential.
Fortunately, I’ve compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI.
If you’re unfamiliar with ChatGPT, here’s what you need to know.
[Read more…] about 190 ChatGPT Prompts For Marketers