Lovable Marketing Content Curator

This is a curation author, serving up the best articles we find on the topics of content creation, digital marketing, the creator economy, and of course all things HubSpot! See the link in the menu to schedule a consultation.

September 6, 2023 By Content Curator

The Types of Content to Lean into Ahead of Google’s SGE — and What to Avoid

Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously.

Straightforward, cut-and-dry topics like “How to create a social media strategy” might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like that directly on Google through the generative AI snapshot.

Which is an alarming thought. If some of your content is made redundant by generative AI, what could happen to your traffic and leads in a post-SGE world?

[Read more…]

August 21, 2023 By Content Curator

HubSpot Updates in July 2023: What Managers Need to Know

In the lineup of July updates from HubSpot, you’ll find enhancements like deal-centric lists, triggers for event-based workflows, refined email logging, and more. Let’s delve into the noteworthy changes that managers should be aware of.

[Read more…]

July 19, 2023 By Content Curator

How to Conduct a Competitor Analysis to Improve SEO

Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy.
By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it.

[Read more…]

July 3, 2023 By Content Curator

How HubSpotters Are Enhancing Their Content with AI

AI has undoubtedly upended the way professionals across the organization work.
And content creation is no exception.

Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.

[Read more…]

June 28, 2023 By Content Curator

How AI Will Revolutionize Product Development, and How to Prepare [Insights from AWS’ Senior Advisor to Startups]

As any business owner knows, product-market fit is one of the most challenging aspects of starting a business.

Predicting the right product to build – and investing in building prototypes, experimenting, and testing — is an exhaustingly long and expensive process, and oftentimes, business owners run out of money before they’re even able to test their products.

Fortunately, as Amazon Web Services (AWS) Senior Advisor to Startups and AI expert Deepam Mishra told me, “This process is about to be turned on its head with the newest advances in AI.”

[Read more…]