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Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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Lovable Marketing Content Curator

This is a curation author, serving up the best articles we find on the topics of content creation, digital marketing, the creator economy, and of course all things HubSpot! See the link in the menu to schedule a consultation.

September 8, 2023 By Content Curator

HubSpot CEO Yamini Rangan Shares HubSpot’s Connection-Driven Growth Strategies at INBOUND ’23

At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology:

Where people spend their time, how they buy, how they share information, and how they expect to receive customer service is all changing. What’s not changing, however, is the importance of connection.

The advent of AI makes this an extremely exciting time. The businesses that can effectively leverage technology to drive deeper connections will ultimately be the companies that grow better.

AI will help level the playing field with features that give you incredibly powerful content creation tools. For example, HubSpot AI features such as Content Assistant and ChatSpot.

Both leverage the same large language model as OpenAI’s ChatGPT, but conveniently packaged directly within your HubSpot portal.

At HubSpot, we affectionately refer to our top 20% of growing customers that prioritize the art of forging deep customer connections in their growth strategies as “Connectors.”

[Read more…] about HubSpot CEO Yamini Rangan Shares HubSpot’s Connection-Driven Growth Strategies at INBOUND ’23

Filed Under: Artificial Intelligence, HubSpot, HubSpot INBOUND 2023

September 6, 2023 By Content Curator

The Types of Content to Lean into Ahead of Google’s SGE — and What to Avoid

Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously.

Straightforward, cut-and-dry topics like “How to create a social media strategy” might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like that directly on Google through the generative AI snapshot.

Which is an alarming thought. If some of your content is made redundant by generative AI, what could happen to your traffic and leads in a post-SGE world?

[Read more…] about The Types of Content to Lean into Ahead of Google’s SGE — and What to Avoid

Filed Under: Content Marketing, HubSpot

August 21, 2023 By Content Curator

HubSpot Updates in July 2023: What Managers Need to Know

In the lineup of July updates from HubSpot, you’ll find enhancements like deal-centric lists, triggers for event-based workflows, refined email logging, and more. Let’s delve into the noteworthy changes that managers should be aware of.

[Read more…] about HubSpot Updates in July 2023: What Managers Need to Know

Filed Under: Content Marketing, HubSpot, HubSpot Integrations

July 19, 2023 By Content Curator

How to Conduct a Competitor Analysis to Improve SEO

Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy.
By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it.

[Read more…] about How to Conduct a Competitor Analysis to Improve SEO

Filed Under: Content Marketing, SEO

July 3, 2023 By Content Curator

How HubSpotters Are Enhancing Their Content with AI

AI has undoubtedly upended the way professionals across the organization work.
And content creation is no exception.

Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.

[Read more…] about How HubSpotters Are Enhancing Their Content with AI

Filed Under: Artificial Intelligence, Content Marketing, HubSpot

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