Lovable Marketing Content Curator

This is a curation author, serving up the best articles we find on the topics of content creation, digital marketing, the creator economy, and of course all things HubSpot! See the link in the menu to schedule a consultation.

January 12, 2024 By Content Curator

What Marketers Need to Know About the Latest Google Algorithm Update

When it comes to search, Google is the primary gatekeeper between your content and your potential buyers. As of last year, nearly 92% of all searches were made on Google.

Whenever Google has a major algorithm update, it highlights just how much we marketers depend on it. Our relationship with it is almost mystical: We have a vague idea of how it works, reinforced by equally vague pronouncements from on high. We try to please it, and sometimes what it rewards or punishes can seem arbitrary.

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September 28, 2023 By Content Curator

19 Best AI Platforms for Marketers and Marketing Analysts in 2023

If you’ve used newly accessible generative AI tools, you’ve likely realized how many tasks you can streamline in just seconds.

The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence.

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.

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September 26, 2023 By Content Curator

How Marketers Can Use Identity Graphs to Understand Their Customers Better

Data plays an integral role in the success of a marketing campaign. Without data, it’s impossible to understand what your customers want or how they interact with your brand online.

Modern businesses collect a ton of data to gain insight into behavior and preferences. Often, however, that data is imperfect and scattered.

When data is scattered across multiple systems, identity gaps are created.

Identity is the key ingredient that powers business growth, and identity gaps can become a barrier because they limit marketers’ ability to create a unified view of a customer.

As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward, so it’s imperative that you work to close customer identity gaps.

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September 21, 2023 By Content Curator

The Key to Improving the Economy? Marketing to Women

It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female audiences has ruled the box office and live events space:

Greta Gerwig’s Barbie has earned over $1.28B at the box office since its release in July Beyoncé’s Renaissance tour impacted inflation rates in the U.K. and Sweden and is expected to bring in over $2B, the highest generated by a female act Taylor Swift’s Eras tour has already earned $1B and is expected to help circulate $5B across the global economy Major publications have attributed this renaissance (pun intended) of female consumer spending influenced to shifting post-pandemic habits but in reality, it’s been in the works for more than a decade.

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September 14, 2023 By Content Curator

How HubSpot’s Hustle Team Uses AI

If you aren‘t familiar with The Hustle, it’s a media entity known for its offbeat and irrelevant spin on the news (case in point: The Corporate Marriage of Pop Tarts and Crocs).

Fans of The Hustle have struck content gold. They can subscribe to their daily newsletter, now 2+ million subscribers strong. They can listen to their podcast, or watch their YouTube videos. And if they still need an extra fix, they can hit “follow” on one (or all) of their social media accounts.

It’s no secret that The Hustle is a content engine – but with the emergence of AI, their workflow is starting to change.

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