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Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business.
For example, I’d long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about the initial steps felt overwhelming.
[Read more…] about How to Use AI to Market Your Small Business [+ Favorite AI Tools]We spoke with an analyst with RBC Capital Markets about the persistent rumors that Google may want to buy HubSpot, and the challenges the deal would face.
Read the full article:
https://www.bizjournals.com/boston/news/2024/05/30/alphabet-google-acquisition-pros-and-cons.html
By: Lucia Maffei
Publication Date: 2024-05-30
When it comes to search, Google is the primary gatekeeper between your content and your potential buyers. As of last year, nearly 92% of all searches were made on Google.
Whenever Google has a major algorithm update, it highlights just how much we marketers depend on it. Our relationship with it is almost mystical: We have a vague idea of how it works, reinforced by equally vague pronouncements from on high. We try to please it, and sometimes what it rewards or punishes can seem arbitrary.
[Read more…] about What Marketers Need to Know About the Latest Google Algorithm UpdateIf you’ve used newly accessible generative AI tools, you’ve likely realized how many tasks you can streamline in just seconds.
The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence.
But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.
[Read more…] about 19 Best AI Platforms for Marketers and Marketing Analysts in 2023Data plays an integral role in the success of a marketing campaign. Without data, it’s impossible to understand what your customers want or how they interact with your brand online.
Modern businesses collect a ton of data to gain insight into behavior and preferences. Often, however, that data is imperfect and scattered.
When data is scattered across multiple systems, identity gaps are created.
Identity is the key ingredient that powers business growth, and identity gaps can become a barrier because they limit marketers’ ability to create a unified view of a customer.
As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward, so it’s imperative that you work to close customer identity gaps.
[Read more…] about How Marketers Can Use Identity Graphs to Understand Their Customers Better