Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

Lovable Marketing Content Curator

This is a curation author, serving up the best articles we find on the topics of content creation, digital marketing, the creator economy, and of course all things HubSpot! See the link in the menu to schedule a consultation.

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6 Metrics That Prove Content Marketing Success

How-to advice is one of the most dominant strategies used in marketing. While most marketers have good intentions when writing how-tos, they don’t always hit the mark on creating useful content.

Granted, the writers and content topics aren’t the only culprits; SERPs deserve some blame. Constant search index changes make it tough to keep content optimized and leave a lot to speculation… leading us back to content like how-to advice.

We’ve extensively researched marketing’s “advice problem” and have discovered the sweet spot. Let’s talk about practical advice.

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Study Finds Most Marketers Don’t Know Their Audience: Here’s Why and How to Fix It

When it comes to marketing, almost nothing is more important than knowing your target audience.
But what if I told you over half of marketers are missing critical information on their consumers?
In our annual survey of over 1,200 marketers, we found that just 42% know the basic demographic information of their target audience, like their name, gender, and location.

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The Most Practical ChatGPT Uses Cases Business Can Implement Today

ChatGPT is has the potential to improve the productivity, efficiency, and competitiveness of businesses. Most businesses and developers are either evaluating, in the process of deploying ChatGPT or using it. ChatGPT can help you improve automation, customer service, marketing and data analysis among a few other uses casesHow will Artificial Intelligence (AI) impact your business?

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How a ‘Purple Audience’ Approach Leads to a Better Long-Term Content Strategy

“The stock market is not the economy.”

When the stock market is up, it doesn’t always follow that the economy is great. When the stock market crashes, it doesn’t always mean the economy is bad.

That’s as true today as it was 25 years ago when I first got into marketing. And it’s a great reminder to avoid basing business decisions on faulty connections.

Over the years, I’ve learned an adjacent lesson about content and audiences: Popularity isn’t a sign of differentiation. People don’t necessarily regard what is popular among online audiences or the media as high quality – or even true.

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A Marketer’s First Experience With ChatGPT From OpenAI

I just tested ChatGPT from OpenAI. My immediate reaction after five minutes is that the marketing profession, business world and society are not even close to ready for what is about to happen as a result of rapid advancements in artificial intelligence.

Everything we think we know about communications, creativity and strategy is going to be redefined and reimagined in the months (and years) ahead.

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